Digital Marketing Associate - PlayOJO - Toronto, ON
(2024-02)
- Managed and optimized $500K+ monthly ad spend across DSPs, native, in-app, and CTV platforms, driving 3,000+ new player registrations per month and improving retention by 15% over three months.
- Developed user acquisition strategies for the Canadian market, optimizing campaigns to achieve a CPA reduction of 20% and LTV growth of 25%.
- Partnered with creative and analytics teams to run A/B tests on copy and visuals, increasing CTR by 18% and conversion rates by 12%.
- Leveraged platform automation and data tools for bid optimization, audience segmentation, and creative iteration, resulting in a 10% improvement in campaign efficiency.
- Built weekly campaign reports tracking CPA, ROAS, and retention metrics, enabling data-driven adjustments that improved overall ROI by 22%.
Digital Marketing Freelancer - Digital Marketing Freelancer - Toronto, ON
(2019-02)
Partnered with mobile apps across gaming, fintech, and lifestyle verticals (including examples like Leo Vegas, Wealthsimple, and FilOn) to drive user acquisition and retention strategies.
- Managed and optimized $50K-$200K monthly ad budgets across Meta, TikTok, Google Ads, Apple Search Ads, and DSPs, achieving 20-30% lower CPAs compared to industry benchmarks.
- Designed and executed full-funnel UA campaigns, increasing install-to-deposit conversion rates by 15%+ for iGaming clients.
- Developed retention strategies, including lifecycle email campaigns, push notifications, and in-app messaging, resulting in 12% improvement in Day 30 retention for subscription-based apps.
- Implemented attribution and analytics tracking via Appsflyer and Adjust to measure campaign performance and optimize LTV.
- Collaborated with founders and growth teams to build scalable acquisition playbooks, ensuring sustainable growth across international markets.
Senior Platform Quality Analyst - StackAdapt - Toronto, ON
(2022-02 - 2024-02)
- Reviewed and audited 100+ ad campaigns weekly, ensuring compliance with exchange specifications, industry regulations, and local laws, maintaining 99% compliance accuracy.
- Investigated and resolved ad serving issues in collaboration with Sales and Account Management teams, reducing campaign downtime by 25%.
- Audited exchange inventory and ensured a brand-safe ad environment, preventing potential ad policy violations on 500K+ impressions per month.
- Conducted in-depth training sessions on process and best practices, improving team efficiency and reducing recurring errors by 15%.
- Researched, analyzed, and advised on privacy laws and global regulations, supporting risk management initiatives that safeguarded compliance for multiple international campaigns.
- Prepared comprehensive reporting on key risk metrics, enabling data-driven decisions that improved operational transparency and compliance performance by 20%.
