Chayma Chedhly
Project & Operations Coordinator | CRM, Business Analysis & Process Optimization
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About
Professional in project coordination, operations, CRM and process improvement, based in Quebec and open to mobility.
Experience in deliverable tracking, reporting, KPI analysis, stakeholder coordination and workflow structuring. Execution-oriented profile focused on operational clarity and business impact, with a strong interest in SaaS, consulting, education and digital transformation environments.
Experience
Marketing Project Management in a Consulting Firm - B3Consult - Quebec, Canada, a distance
(2025-11)
- Coordinated the operational tracking of marketing and consulting projects: deliverables, timelines, priorities, dependencies and blockers.
- Produced dashboards, progress reports and executive materials to enhance project visibility and decision-making.
- Analyzed marketing KPIs and proposed improvements to campaigns, leads, reporting and tracking processes.
Academic, Administrative and Student Recruitment Operations Coordinator - Cumberland College - Quebec, Canada
(2025-09)
- Coordinated academic and administrative operations: admissions, enrolments, student files, schedules, facilities and internal communications.
- Analyzed student attendance, validated data and produced weekly and monthly reports to support institutional tracking.
- Prepared meeting minutes, presentations, strategic documents and action follow-ups to support senior management.
- Coordinated the development of professional partnerships to strengthen college visibility, student employability and access to internships and job opportunities.
Marketing / CRM, Lead Generation & Digital Campaigns Officer - Wall Street English Tunisia - Tunisie
(2022-04 - 2023-05)
- Managed leads via HubSpot CRM: segmentation, qualification, prospect follow-up and coordination with sales teams.
- Created landing pages, forms, digital content, email campaigns and B2B/B2C conversion journeys.
- Analyzed performance via HubSpot and Power BI: leads, engagement, conversion and optimization opportunities.
Junior Consultant, Project Management & Business Transformation - KPMG - Tunis, Tunisie
(2021-08 - 2022-03)
- Supported the management of consulting and business transformation projects: deliverables, project plans, client coordination and executive reporting.
- Tracked timelines, priorities, risks, action plans and tracking dashboards for managers and steering committees.
- Analyzed existing processes to identify opportunities for simplification, optimization and operational improvement.
Multicultural Communication and Project Coordination - Ford Motor Company
(2025-01 - 2025-04)
Structured research, summaries and communication materials in an international corporate environment.
Marketing Coordinator - DeepSight - Realite Augmentee
(2024-06 - 2024-08)
Coordinated digital content, B2B materials and marketing messages for a technology company.
Marketing Manager - Hive Advertising US
(2023-04 - 2023-06)
Conducted market analyses, benchmarks and campaigns focused on visibility, engagement and acquisition.
Education
Master's - International Management Sciences - ESG UQAM (2023 - 2025)
Bachelor's - Finance - Universite Libre de Tunis (2020 - 2021)
Certification - Digital Marketing & Content Strategy - GOMYCODE
Certification - Graphic Design - Tunisian Training Consulting
