Chester Jones

Creative Director and designer with 18 years building creative teams, identity systems, campaigns, and digital experiences across global and emerging brands. Proven multi-brand portfolio leadership, editorial instinct, and a track record of making brand a strategic force inside product-driven organizations. Equally at home leading a team, setting the standard, and running production from the ground up.

Founder at Mosbueno Bureau (2025-11 – Present)

Founded Mosbueno Bureau as a creative partner for brands that move, delivering brand identity, campaigns, and senior creative capacity at every level.

• Operating as lead creative partner for in-house teams requiring senior-level creative without the full-time overhead
• Building start-up brand identities, bringing creative strategy to the AI space, and defining the studio's future

Creative Manager at Hullo Ferries (2024-07 – 2025-11)

Drove creative direction across a fast-moving startup environment, bridging brand strategy, campaign development, and digital design to drive awareness and performance.

• Developed and executed quarterly campaigns integrating creative direction, brand voice, paid advertising, and UX design into cohesive brand narratives
• Developed cross-functional workflows that optimize creative processes and accelerate project delivery in a dynamic startup environment

Creative Manager at Live To Play Sports / Norco Bicycles (2020-02 – 2023-11)

Spearheaded the Norco brand refresh and managed distinct creative identities across Norco, Axiom, and LTP in-house distribution brands.

• Directed a team of 5 and external agencies across go-to-market campaigns, brand storytelling, sports marketing, events, experiential, and content. Owned SOW, project management, and creative standards end to end
• Focused on team development, workflow efficiency, and raising the creative standard across all initiatives

Graphic Design Consultant at Arc'teryx Equipment (2019-01 – 2019-12)

Contributed to brand expression at one of the world's most design-forward outdoor companies.

• Design development, iterative prototyping, and final execution of go-to-market assets
• Research, development, and design for the Arc'teryx On Product Brand Standard Guidelines
• Design contributions to the F20/S20 and F21 graphic T-shirt programs
• Type design development of Arc'teryx typeface

Art Director at BC Bike Race (2017-04 – 2019-01)

Art directed all visual communications for a premier international mountain bike event.

• Art direction and graphic design execution of racer handbooks, marketing campaign deliverables, event posters, contest materials, and softgoods

Creative Manager at Kali Protectives (2016-01 – 2019-01)

Owned brand creative across digital, print, hardgoods, packaging, and trade show for an action sports protective gear brand.

• Provided direction on brand creative, marketing strategy, new products, and advertising campaigns

Creative Manager at Alpine Bike Parks & FlowForm Bike Ramps (2013-10 – 2017-11)

Managed all phases of bike park development from community engagement and site design through construction and operations.

• Directed wayfinding, signage programs, and public-facing communications for community-built outdoor spaces

Graphic Design Consultant at Outdoor Research (2012-01 – 2015-05)

Owned the bi-annual production of OR's 200+ page product workbooks.

• Coordinated all aspects of production, including graphic design, editorial layout, copywriting, and photography
• Introduced a re-designed grid system that displayed a great amount of data in a digestible format

Lead Graphic Designer at RaceFace Performance Products (2008-11 – 2010-05)

Drove a complete brand overhaul for a performance cycling products company, redefining visual identity across all touchpoints.

• Conceptualized complete re-brand including all website, print assets, ad campaigns, packaging design, signage design, soft-goods application, and content initiatives
• Re-imagined, branded, and marketed 6 in-house hard-good marques

Graphic Design Diploma in Graphic Design – The Art Institute of Vancouver (2007-12)