Colleen Potter

Director of Spa and Wellness with a commitment to delivering exceptional guest experiences and fostering a serene environment. Demonstrates a visionary approach to wellness, integrating innovative practices to enhance service offerings and client satisfaction. Passionate about leading teams and promoting a culture of relaxation and rejuvenation, while continuously seeking opportunities for strategic growth and development in the wellness industry.

SPA DIRECTOR - Hill top spa - Courtenay

(2024-11)

• Lead strategic transformation of spa operations, develop innovative wellness programs, and drive team excellence while maintaining premium service standards
• Direct daily operations, mentor staff, and establish quality benchmarks to deliver exceptional guest experiences and boost client retention
• Foster strong partnerships with wellness practitioners, coordinate cross-functional teams, and implement effective communication protocols
• Ensure compliance with health regulations, maintain impeccable facility standards, and oversee inventory management systems
• Spearhead wellness innovation initiatives and orchestrate comprehensive spa service transformations while cultivating a culture of excellence and client-focused care

DEPARTMENT STORE MANAGER - Suzanne's and Jenny's - Courtenay

(2024-03 - 2024-10)

• Managed department operations, enhancing customer service and store performance.
• Optimized inventory, leading to measurable sales growth and reduced shrinkage.
• Mentored staff, fostering a cohesive team and culture of continuous improvement.
• Implemented merchandising strategies, driving substantial revenue increases.
• Redesigned store layout to improve shopping experience based on customer insights.
• Orchestrated seasonal merchandising campaigns aligned with market trends, resulting in sustained customer engagement and enhanced department profitability.
• Conceptualised and executed strategic merchandising campaigns aligned with market analysis, driving sustained revenue growth and brand visibility

RETAIL MANAGER - Kingfisher Resort and Pacific Mist Spa - Courtenay

(2023-06 - 2023-10)

• Managed retail operations, boosting sales through strategic planning and team leadership.
• Led retail operations and staff development at luxury resort spa, implementing strategic sales initiatives and maintaining exceptional customer service standards.
• Streamlined inventory management processes and introduced digital solutions to enhance operational efficiency while mentoring team members. Increased sales by 50%.
• Fostered strong team relationships and coordinated cross-departmental initiatives to deliver seamless guest experiences and boost retail performance.
• Managed daily operations, stock levels, and visual merchandising while ensuring compliance with resort quality standards and protocols.
• Developed and executed retail growth strategies, focusing on premium product positioning and enhanced customer engagement techniques.
• Implemented integrated retail strategies to enhance customer engagement and streamline operations, focusing on premium product placement and service excellence

SALON MANAGER - Blush Salon and Spa - Courtenay

(2021-08 - 2023-01)

• Led salon operations, optimised scheduling, and enhanced client satisfaction through strategic staff management and service quality improvements
• Managed inventory control and budget tracking while maintaining high service standards and coordinating staff training programmes
• Introduced digital booking system and modernised service offerings, resulting in streamlined operations and enhanced client experience
• Spearheaded implementation of contactless payment systems and virtual consultations, modernising client interactions while maintaining personal service touch

WEDDING HAIR AND MAKEUP SPECIALIST - OMD4 makeup & FX - Vancouver

(2020-04 - 2021-08)

• Delivered personalised bridal beauty services, managing complex schedules and coordinating with wedding planners to ensure flawless timing and client satisfaction
• Created memorable wedding experiences through attentive consultation, precise technique application, and calm presence during high-pressure moments
• Partnered with photographers and venue staff to ensure optimal lighting and timing for lasting makeup application throughout events
• Implemented innovative bridal hair and makeup techniques, enhancing natural features while maintaining durability throughout extended ceremonies
• Orchestrated seamless beauty services with wedding vendors, adapting makeup application timing to venue lighting and photography schedules

SALON MANAGER - Chartier Senior House Community - Coquitlam

(2020-05 - 2020-11)

• Led salon operations, optimized scheduling systems, and managed staff performance while maintaining high client satisfaction rates and service quality standards.
• Orchestrated inventory management, maintained compliance with health regulations, and streamlined booking procedures to ensure seamless operations.
• Established rigorous health and safety protocols, maintaining perfect compliance scores during regulatory inspections while managing daily salon operations.
• Created and enforced robust health and safety protocols, achieving consistent compliance ratings during external audits and inspections.

CO-OWNER / SPA DIRECTOR - Blush Salon and Spa - Courtenay BC

(2005-06 - 2020-02)

• Directed spa operations, enhancing service quality and staff skills through targeted training.
• Implemented resource management systems, boosting client satisfaction significantly.
• Integrated wellness programs, optimizing operational efficiency and service delivery.
• Led strategic growth, achieving measurable improvements in team performance.
• Built strong partnerships with staff and clients, fostering a culture of excellence.
• Optimized resource allocation and scheduling systems, resulting in enhanced operational efficiency and substantial improvement in client satisfaction rates
• Cultivated high-performing teams through mentorship and skill development initiatives, establishing benchmark standards for service excellence
• Streamlined spa operations through strategic process improvements, leading to marked increase in client retention and service bookings

ASSOCIATE - Cosmetology - Nova Scotia Community College (1984-09 - 1986-06)

GLOBAL AESTHETICS - Blanche Macdonald (2023-01 - 2024-01)

MEDICAL AESTHETICS - Blanche Macdonald (2023-01 - 2024-01)