Curtis Evans

Strategic franchise and operations executive with 25+ years of domestic and international leadership across QSR, fast casual, and full-service restaurant brands. I help franchise organizations move from complexity to clarity, inconsistent execution to disciplined operating rhythm, and fragmented shareholder alignment to shared ownership of growth. Recognized for strengthening franchise ecosystems, improving market performance, building scalable operating systems, and converting strategy into measurable enterprise value.

Director of Franchise Operations, International Division - CRUMBL INTERNATIONAL - Calgary, AB

(2025-01)

Senior operations leader for Crumbl's Canadian market, shaping national expansion strategy and strengthening franchise performance across all locations.

• Lead the Canadian Operational Excellence Framework, ensuring daily execution of brand standards and consistent CX delivery.
• Architect KPI systems, performance dashboards, and accountability mechanisms to elevate underperforming stores.
• Provide executive-level insights on market readiness, partner capability, and long-term expansion viability.
• Serve as strategic advisor and business coach to Franchise Partners, building trust-based relationships that drive profitability.
• Lead structured business reviews focused on P&L optimization, labour efficiency, and customer feedback analytics.
• Champion Crumbl's CX pillars—Hospitality, Cleanliness, Accuracy, Delight—embedding them into daily operations across Canada.
• Partner with U.S. Brand & Marketing teams to localize campaigns for cultural relevance and regulatory compliance.
• Deliver Canadian consumer insights, seasonal trends, and competitive intelligence to inform national strategy.
• Lead regional operations teams, trainers, and field support to strengthen franchisee capability.
• Collaborate with HQ leaders across Supply Chain, Training, Marketing, Vendor Relations, Store Planning, and Legal.
• Present quarterly market health updates to executive leadership, highlighting CX trends, risks, and growth opportunities.

Business Development Consultant, International Division - INSPIRE BRANDS - Calgary, AB

(2013-01 - 2025-01)

Drove domestic and international market launches, franchise development, operational performance, and cross-functional commercialization for multiple global brands. Portfolio Brands/Canada: Arby's, Baskin Robbins, Jimmy John's, Dunkin'

• Led new market entry across multiple countries, including supplier sourcing, menu adaptation, cultural alignment, and operational readiness.
• Built customized training programs for international teams and partnered with QA, Culinary, Supply, Training, and Brand Experience teams.
• Supported franchisees in securing real estate, financing, and project managing buildouts and remodels.
• Conducted Successor License assessments and ensured alignment with brand standards and market strategy.
• Provided operational, marketing, training, and financial reviews (P&L, balance sheet, cash flow) to 100+ franchisees across Canada.
• Developed national planning programs and Train-the-Trainer cascades to elevate operational consistency.
• Executed engagement programs that strengthened culture and improved retention across franchise networks.
• Partnered with brand activation teams on LTO strategy, creative, rollout, analytics, and performance reviews.
• Delivered DMA insights, competitive intelligence, and market performance data to support national product launches.
• Guided franchisees through LSM budgeting, planning, and execution.

Regional Director - EDO JAPAN - Calgary, AB

(2012-01 - 2013-01)

Led regional franchise development, market planning, and operational readiness for new store growth.

Regional Director - JOEY'S ONLY RESTAURANTS - Calgary, AB

(2008-01 - 2012-01)

Oversaw franchise development, market expansion, and operational support across dual-concept brands.

Director of Operations - CINNAROLL BAKERIES - Calgary, AB

(2006-01 - 2008-01)

Directed operations, franchise sales, and new store openings for a quick-service bakery concept.

Director of Franchise Development - FRESH & HEALTHY BRANDS - Toronto/Vancouver

(1993-01 - 2006-01)

Led franchise sales, development strategy, and national expansion for a health-oriented QSR brand.

Honours - Business Operations & Marketing - Sprott Shaw Business College

Certification - Project Management - University of Calgary