Philip Wayland

National Development Executive with 20+ years of experience driving franchise development, market expansion, strategic partnerships, and revenue growth across Canada. Proven success recruiting franchisees, negotiating commercial agreements, building executive relationships, and leading multilocation growth initiatives. Recognized for delivering measurable business results through strategic planning, operational excellence, and cross-functional leadership. Fluent in English and French.

National Development Director (Independent Consultant) - Keller Williams Canada - Canada

(2025-04 - 2026-07)

• Led franchise development and national expansion initiatives across Canada.
• Identified high-growth markets and qualified franchise opportunities.
• Recruited and guided franchise candidates through the development process.
• Built relationships with brokerage owners, investors, and regional stakeholders.
• Supported franchise agreements, office launches, and operational readiness.
• Partnered with executive leadership to execute national growth strategies.
• Developed franchise development pipelines and evaluated market opportunities to support long-term national expansion.

Vice President, Franchise Development & Sales - Coldwell Banker Canada

(2022-02 - 2022-08)

• Led franchise development initiatives including recruitment, qualification, and operational readiness.
• Recruited and evaluated franchise candidates for strategic growth markets.
• Guided franchisees through business planning, site selection, and launch.
• Developed localized growth strategies to increase market presence.
• Monitored franchise performance and provided coaching to improve profitability.
• Managed franchise agreements and compliance.

Real Estate Sales Representative - Burlington, Ontario

(2020-07 - 2025-04)

• Managed a portfolio of 50+ clients through residential real estate transactions.
• Negotiated purchase and sale agreements while providing strategic market advice.
• Developed marketing plans that increased listing visibility and referrals.
• Delivered exceptional client service, resulting in repeat business.

Family Care & Professional Development - Collingwood, Ontario

(2019-05 - 2020-06)

• Completed professional development while managing family responsibilities and contract projects.

National Sales Account Manager / Local Market Sales Manager - Avis Budget Group - Toronto

(2007-02 - 2019-05)

• Expanded the Insurance Replacement portfolio from $2M to $40M through national account development.
• Generated $500K+ in annual revenue by expanding regional partnerships.
• Developed national growth strategies with executive leadership.
• Managed relationships with insurance carriers, brokers, and major commercial accounts.
• Negotiated commercial agreements supporting long-term revenue growth.
• Coached 30+ market operators to improve sales and operational performance.
• Delivered executive presentations, business reviews, and strategic planning sessions.
• Identified new market opportunities using customer insights and performance analytics.

National Account Manager - National Car Rental

(2005 - 2007)

Account Manager - Canon Canada

(2003 - 2005)

Branch Manager - Enterprise Rent-A-Car

(2001 - 2003)

Food & Beverage Supervisor - The Westin Grand Cayman

(1998 - 2001)

Bachelor of Commerce - Mount Allison University

Real Estate Salesperson Program - Humber College

Residential Real Estate Brokerage - John Abbott College

Social Science - John Abbott College