Daniela Rocha Moreno

I am a UX/UI Designer and QA Analyst with 4 years of experience creating and testing digital products that are user centered, accessible, and visually polished.

My background spans ecommerce, education, and community focused projects. I design and validate responsive websites and mobile applications, ensuring intuitive flows, accessibility compliance, and consistency with design systems. With a foundation in both design craft and quality assurance, I bring a balanced perspective that combines creativity with meticulous attention to detail to deliver reliable and engaging digital experiences.

Recent work includes

✶ UX/UI design for organizations in the arts, wellness, and education sectors

✶ QA and UX validation on Shopify Plus builds for fashion and beauty brands such as Buxom, Rothy’s, Naghedi, and Xirena

✶ Leading projects from research and wireframes through prototyping, documentation, and launch

Skilled in Figma, usability testing, prototyping, accessibility (WCAG), Shopify Plus, and agile workflows, I thrive in collaborative, cross functional teams where design and quality come together seamlessly.

UX/UI Designer

UX/UI DesignerUX/UI Designer

Self-employedSelf-employedJan 2024 - Present · 1 yr 10 mosJan 2024 to Present · 1 yr 10 mosToronto, Ontario, Canada · RemoteToronto, Ontario, Canada · Remote

Design and build user-centered websites for clients in wellness, education, and the arts.

⟡ Conduct user research, interviews, and usability tests to inform design strategy.

⟡ Create wireframes, flows, and high-fidelity mockups in Figma with a focus on clarity and accessibility.

⟡ Oversee full project lifecycles, ensuring clear communication, timelines, and results.Design and build user-centered websites for clients in wellness, education, and the arts. ⟡ Conduct user research, interviews, and usability tests to inform design strategy. ⟡ Create wireframes, flows, and high-fidelity mockups in Figma with a focus on clarity and accessibility. ⟡ Oversee full project lifecycles, ensuring clear communication, timelines, and results.

Software Quality Analyst - Domaine / Half Helix (Main Client)Software Quality Analyst - Domaine / Half Helix (Main Client)

STS · Permanent Full-timeSTS · Permanent Full-timeFeb 2022 - Present · 3 yrs 9 mosFeb 2022 to Present · 3 yrs 9 mosToronto, Ontario, CanadaToronto, Ontario, Canada

⟡ QA analyst embedded in agency team, testing and validating custom Shopify Plus ecommerce builds for luxury brands (Buxom, Rothy’s, Naghedi, Xirena).

⟡ Ensured catalogue accuracy, accessibility, responsiveness, and alignment with design systems.

⟡ Reviewed Figma mockups, supported pixel-perfect implementation, and reported UI/UX issues.

⟡ Produced documentation and training materials to support onboarding and content workflows.⟡ QA analyst embedded in agency team, testing and validating custom Shopify Plus ecommerce builds for luxury brands (Buxom, Rothy’s, Naghedi, Xirena). ⟡ Ensured catalogue accuracy, accessibility, responsiveness, and alignment with design systems. ⟡ Reviewed Figma mockups, supported pixel-perfect implementation, and reported UI/UX issues. ⟡ Produced documentation and training materials to support onboarding and content workflows.

Skills: User-centered Design · Quality Assurance · Process Improvement · Software Quality Assurance · Shopify Plus · Customer Experience DesignSkills: User-centered Design · Quality Assurance · Process Improvement · Software Quality Assurance · Shopify Plus · Customer Experience Design

Visual Artist and Creative Lead Visual Artist and Creative Lead

Muys · FreelanceMuys · FreelanceJan 2017 - Present · 8 yrs 10 mosJan 2017 to Present · 8 yrs 10 mosCanadaCanada

⟡ Lead concept development and execution of large-scale murals and public art projects.

⟡ Collaborated with clients including Patagonia, MOCA, and the City of Toronto.

⟡ Managed project budgets, timelines, and creative teams with a focus on inclusive, community-driven design.⟡ Lead concept development and execution of large-scale murals and public art projects. ⟡ Collaborated with clients including Patagonia, MOCA, and the City of Toronto. ⟡ Managed project budgets, timelines, and creative teams with a focus on inclusive, community-driven design.

Skills: User-centered Design · Wireframing · Visual Arts · Project Management · Customer Satisfaction · Project Planning · IllustrationSkills: User-centered Design · Wireframing · Visual Arts · Project Management · Customer Satisfaction · Project Planning · Illustration

UX/UI Designer | Faculty of Media & Creative Arts UX/UI Designer | Faculty of Media & Creative Arts

Humber College · Contract Full-timeHumber College · Contract Full-timeApr 2021 - Sep 2021 · 6 mosApr 2021 to Sep 2021 · 6 mosToronto, Ontario, CanadaToronto, Ontario, Canada

⟡ Redesigned a student-facing digital platform, improving usability and engagement for 3,000+ users.

⟡ Led user research, interviews, and usability testing to guide iterative design.

⟡ Developed user journeys, prototypes, and accessible UI systems in collaboration with faculty and developers.⟡ Redesigned a student-facing digital platform, improving usability and engagement for 3,000+ users. ⟡ Led user research, interviews, and usability testing to guide iterative design. ⟡ Developed user journeys, prototypes, and accessible UI systems in collaboration with faculty and developers.

Skills: User-centered Design · Wireframing · Prototyping · User Interviews · User Experience (UX) · journey maps · User Interface DesignSkills: User-centered Design · Wireframing · Prototyping · User Interviews · User Experience (UX) · journey maps · User Interface Design

Project Coordinator – Canada Day & Nuit BlancheProject Coordinator – Canada Day & Nuit Blanche

City of Toronto · Contract Part-timeCity of Toronto · Contract Part-timeJul 2017 - Sep 2017 · 3 mosJul 2017 to Sep 2017 · 3 mosToronto, Ontario, Canada · On-siteToronto, Ontario, Canada · On-site

⟡ Coordinated Nuit Blanche exhibition site logistics, setup, and public engagement.

⟡ Acted as main contact for artists, curators, and volunteers; oversaw visitor flow and site safety.

⟡ Supported event communications and applied service design thinking to improve public access.⟡ Coordinated Nuit Blanche exhibition site logistics, setup, and public engagement. ⟡ Acted as main contact for artists, curators, and volunteers; oversaw visitor flow and site safety. ⟡ Supported event communications and applied service design thinking to improve public access.

Public Arts Assistant & ArtistPublic Arts Assistant & Artist

STEPS Public Art · InternshipSTEPS Public Art · InternshipMay 2017 - Sep 2017 · 5 mosMay 2017 to Sep 2017 · 5 mosToronto, Ontario, Canada · On-siteToronto, Ontario, Canada · On-site

⟡ Assisted artists in delivering a large-scale community-engaged public art project.

⟡ Supported inclusive programming and facilitated workshops rooted in local storytelling.

⟡ Led and coordinated volunteer artists, ensuring consistent project delivery.⟡ Assisted artists in delivering a large-scale community-engaged public art project. ⟡ Supported inclusive programming and facilitated workshops rooted in local storytelling. ⟡ Led and coordinated volunteer artists, ensuring consistent project delivery.

English & Arts TeacherEnglish & Arts Teacher

Secretaría de Educación de Bogotá · Contract Full-timeSecretaría de Educación de Bogotá · Contract Full-timeJun 2015 - Dec 2015 · 7 mosJun 2015 to Dec 2015 · 7 mosBogota, D.C., Capital District, Colombia · On-siteBogota, D.C., Capital District, Colombia · On-site

⟡ Designed and delivered arts-based English programs grounded in creativity and empathy.

⟡ Adapted content for diverse learners and built strong student and family relationships.

⟡ Contributed to curriculum improvements in partnership with the British Council.⟡ Designed and delivered arts-based English programs grounded in creativity and empathy. ⟡ Adapted content for diverse learners and built strong student and family relationships. ⟡ Contributed to curriculum improvements in partnership with the British Council.

EFL Instructor & Assistant Program DeveloperEFL Instructor & Assistant Program Developer

Centro de Intercambio y Solidaridad · Contract Full-timeCentro de Intercambio y Solidaridad · Contract Full-timeMay 2012 - Sep 2012 · 5 mosMay 2012 to Sep 2012 · 5 mosSan Salvador, El Salvador · On-siteSan Salvador, El Salvador · On-site

⟡ Taught adult English using participatory, student-centered methods.

⟡ Co-designed cultural workshops and co-authored a training manual for future educators.

⟡ Conducted bilingual placement interviews and supported student development.

Ontario College Graduate Certificate from Humber College in User Experience Design with Honours