
Danielle Davis
Senior Digital Product & Production Manager | Ex-Snap Inc. (Bitmoji) | Technical PM & Agile Pipelines
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About
Cross-functional leader with 16+ years of experience bridging software engineering, product strategy, and creative pipelines. Shipped digital fashion, avatar features, and complex interactive assets to 400M+ global active users at Snap Inc. Expert in scaling technical workflows, Agile roadmapping, Generative AI asset pipelines, and managing cross-functional product lifecycles from concept to launch.
Experience
Production Manager at Snap Inc. (Bitmoji) (2020-03 – 2026-04)
Led end-to-end delivery and technical production workflows for avatar art features and digital assets at Snap Inc. Managed resourcing, sprint tracking, and output for a 15-person team of 3D artists, technical artists, and animators. Served as the central operational bridge between engineering, product management, and design to translate high-level product roadmaps into technical briefs and executable schedules.
Managed full-lifecycle feature releases for monetization campaigns and avatar fashion assets reaching 400M+ monthly active global users.
- Pipeline Migration: Executed the strategic cross-functional transition from legacy 2D art to a scalable 3D asset generation pipeline, expanding platform capabilities without sacrificing release sprint velocity.
- Systems Architecture: Spearheaded the data migration from manual spreadsheets to FlowPT, integrating tracking with Jira and Asana to build a unified system of record for sprint tracking, project dependencies, and capacity planning.
- AI Innovation: Pioneered Generative AI prompting methodologies within the product workflow, streamlining asset generation and expanding scaling efficiency across global product rollouts.
- Communication Optimization: Maintained team cohesion and cross-functional alignment by configuring advanced automated workflows across Slack, mitigating operational communication bottlenecks by 25%.
VFX Production Manager at MR X EFFECTS (2016-12 – 2020-03)
Promoted from Coordinator to manage the simultaneous deployment and technical execution of high-profile, multi-million dollar digital pipelines for Netflix, Amazon, and major theatrical studios. Direct leader of cross-functional pipelines involving hundreds of artists, data coordinators, and external vendors from initial bid and technical scoping to final deployment.
- Produced In the Shadow of the Moon (Netflix), The Boys S1 (Amazon), Roma, Ocean's 8, and Tomb Raider concurrently, managing artist schedules, client deliverables, and vendor relationships under tight deadlines.
- Maintained client relationships across multiple studio accounts simultaneously, serving as primary point of contact for creative feedback, scope changes, and delivery approvals.
VFX Production Coordinator at MR X EFFECTS (2015-05 – 2016-11)
- Coordinated complex digital visual effect pipelines for international television networks and streaming platforms (Resident Evil: The Final Chapter, Bates Motel S4, The Strain S2). Tracked cloud assets and structured delivery pipelines
VFX Production Manager at Master Key Effects (2014-07 – 2015-05)
Managed complex, multi-department digital asset delivery frameworks for premium television series (Scandal S4, How to Get Away with Murder S1)
VFX Production Coordinator at Intelligent Creatures (2014-01 – 2014-05)
Assistant Production Manager at ARC Productions (2011-05 – 2013-12)
Production Assistant at Starz Animation (2008-07 – 2011-04)
Education
University of Waterloo, Bachelor of Arts Degree in Psychology, graduated 2007
