Danielle Hébert

I hav been an artist my entire life and started taking classes at the Nova Scotia College of Art and Design when I was still in high school (Early 2000s). I have worked as a prolifically producing artist in the past, showing my art regularly and working in galleries in Montréal. From there I used my creative skills in film and television.

Next, I went on to become a prototype artist for a major international toy company, where I also worked a lot on marketing materials used for sales meetings and in toy stores all over the world. Now I am working creatively in the digital realm, and loving it!

PROFESSIONAL SUMMARY

Digital marketing and content professional with 15+ years of experience in the creatqive field. Including developing marketing strategies, creating engaging content, and managing social media campaigns for global, lifestyle, and luxury brands. Entrepreneurial leader and trained designer with a proven ability to take ownership of projects, collaborate with cross-functional teams, and deliver measurable results. Professional marketing certification in progress.

PROFESSIONAL EXPERIENCE

One Yoga Vancouver – Founder & Director | Vancouver, BC

2023–Feb 2026

Developed and implemented marketing strategies to drive brand awareness and engagement across multiple platforms.

Managed social media campaigns, content creation, and email communications, resulting in increased audience engagement and sold-out events.

Collaborated with instructors, partners, and internal teams to coordinate campaigns and events, maintaining brand consistency.

CORE SKILLS

Digital Marketing Strategy & Execution

Social Media Management & Campaigns

Content Creation: Copywriting, Blog Posts, Newsletters, Video & Graphics

Brand Strategy & Visual Storytelling

Analytics & Performance Optimization (KPI tracking, social listening)

Project & Cross-Functional Team Management

Tools: Adobe Creative Suite, Canva, Figma, Meta Business Suite, TikTok, LinkedIn, Instagram, Facebook, YouTube

EDUCATION & PROFESSIONAL DEVELOPMENT

Vancouver College of Art and Design (VCAD) | Diploma, Graphic Design | 2021–2023

Digital Marketing & Content Strategy Training: UC Davis Advanced Content Marketing, UC Irvine Copy that Converts, TikTok for Marketing, Adobe Generative AI for content creation

Kellogg Executive Education – Professional Certificate in Digital Marketing (Feb–Aug 2026, in progress)

Dalhousie/ Acadia University - Arts 2005-2010 Political Science, Economics, Humanities