Sherri King

I’m a seasoned graphic and web designer with over 30 years of experience helping businesses bring their ideas to life through thoughtful, strategic design. With a strong foundation in both print and digital, I specialize in creating clean, effective visuals that not only look great but communicate clearly and guide the viewer’s experience. My background spans branding, marketing, and social media, allowing me to design with both creativity and purpose.

Whether I’m building a website, developing a brand identity, or designing marketing materials, I focus on creating work that feels effortless, professional, and aligned with each client’s goals.

Marketing Coordinator at Globus Family of Brands/Lontours Canada

Term-certain role on a new marketing team coordinating familiarization trips for travel advisors, managing Canadian social media channels, and coordinating integrated marketing campaigns.

• Coordinated familiarization trips for travel advisors
• Managed Canadian social media channels
• Coordinated marketing campaigns consisting of print and digital collateral, advertising, billboards, and email campaigns
• Assisted with graphic design and proofreading needs for printed material, online ads, and email newsletters

International Marketing + Recruitment Coordinator at Thompson Rivers University

Primary marketing and social media contact for TRU's international division, overseeing all marketing projects, social campaigns, recruitment events, and familiarization tours.

• Served as the primary marketing and social media contact for TRU's international division, overseeing all marketing projects, social campaigns, recruitment events, and familiarization tours on and off campus
• Collaborated with other faculties and the President's Office on marketing initiatives requiring international representation, ensuring accuracy, cultural sensitivity, and consistency across all platforms
• Coordinated TRU's participation in global education fairs across 280+ cities annually, managing registrations, advertising placements, booth and banner design, printed collateral, giveaways, presentations, staffing schedules (including alumni), and payment workflows
• Participated in recruitment events internationally and responded to program and career questions on social media channels
• Organized, executed, and co-hosted familiarization tours for international recruitment agents, showcasing TRU's campus and community
• Conceptualized, designed, wrote, proofread, and prepared promotional materials for translation into 18 languages, ensuring market relevance, accuracy, and alignment with TRU's strategic goals
• Evaluated global print vendors through competitive bid processes, selecting suppliers based on quality, cost, and timelines
• Designed and customized PowerPoint and Keynote presentations for events worldwide, preparing region-specific translated versions
• Designed and created sales kits for international recruiters, including banners, print materials, and branded merchandise for trade shows and recruitment events
• Maintained and updated TRU's international website and social media channels, optimizing for SEO, user experience, navigation, and accessibility
• Wrote, researched, and proofread monthly email newsletters distributed to prospective and current students, partners, and stakeholders
• Coordinated video and photoshoot production, ensuring alignment with campaign goals, brand standards, and international recruitment needs
• Managed International Virtual Fairs, developing virtual booth graphics, preparing downloadable materials, scheduling staff, and creating systems for lead follow-up
• Served as a long-standing member of multiple marketing committees, contributing to two full campus-wide rebranding projects
• Participated in the evaluation, testing, and implementation of CRM solutions, helping develop workflows and modules tailored to the needs of the international department
• Launched and grew TRU World's international social media presence, building the Facebook page to over 520,000 followers, making it the top-performing university international page in Canada during tenure
• Developed and led the student social media ambassador program, establishing a peer-to-peer content creation model to support recruitment
• Conducted ongoing social listening to monitor conversations about TRU and identify opportunities, concerns, and emerging trends
• Ran focus groups, surveys, and online polls to test new marketing concepts, gather student insights, and refine messaging

Graphic Designer + Pre-Press at Peerless Printers (now Wayside Press)

Designed print-ready documents and performed pre-press operations ensuring print accuracy and quality in a high-volume print environment.

• Designed print-ready documents using InDesign and QuarkXPress
• Performed imposition, document assembly, and colour correction in Photoshop to ensure print accuracy and quality
• Scheduled and prioritized work orders to meet deadlines in a high-volume print environment
• Processed print requests through web-to-print services and maintained electronic workflow documentation
• Analyzed and fixed digital files for construction, formatting, and colour issues prior to production
• Prepared and sent proofs for final approval before to printing
• Worked in the bindery department, as needed
• Assisted with cost estimates and production planning for work orders
• Worked directly with customers to determine their print needs, from concept to payment
• Provided technical guidance to clients on file setup, print specifications, and production options

Master of Arts in Media Studies - Social Media major – Birmingham City University

Certificate in Graphic Design + Electronic Publishing – Selkirk College

Certificate in Travel Agent – Canadian Tourism College

Diploma in General Studies, Business – Thompson Rivers University

Certificate in Management – Thompson Rivers University