Dannika Soukoroff

Dannika is a driven and creative professional with over 16 years of client care and retail & sales management experience. She has developed strong expertise in digital marketing, copywriting, social media strategy, and software specialization. Balancing human-focused leadership with operational oversight, Dannika is known for her adaptability, empathy, and steady guidance in team environments.

She excels at building and maintaining strong relationships with clients and company Partners. If you want someone who can do anything & do it with joy, Dannika has many transferrable skills & aptitudes that make her a fast learner, early adopter, & deliver results with accuracy & flair.

Partnerships & Marketing Assistant – CRM Specialist at Focused Life-Force Energy (2025-09 – Present)

• MQL & SQL; sales, conversion & retention
• Software focus: CRM (KEAP) / E-Commerce (WooCommerce)
• Application assessment & review
• Onboarding processes; tracking links, launches, fulfilling agreements, integration into product messaging
• Oversight on accurate attribution & pay
• Maintenance of Partnership relationships through regular contact & support
• Copywriting
• Video content & advertisement creation for various platforms
• Data Analytics
• Email Campaign support (copy, implementation etc.)
• Advertising & messaging support for all advertising platforms

Copywriter – Content Creator – Branding support at Susana Vijaya Jewelry Co. (2023-06 – Present)

• Copywriter & blog article writer
• Bi-weekly newsletters
• Brand voice and marketing strategies
• Instagram & Facebook content
• Product writing & titling for signature jewelry pieces
• Writer for large website archives such as the gemstone library
• Strengthening SEO through copywriting
• Website editing support

Store Manager- Public Relations – Marketing Manager at Gaia Rising Metaphysical (2019-01 – 2023-08)

• Social media content
• Bi-weekly newsletters focused on interviewing local healers, alternative practitioners, & artists
• Grew online business with focus on SEO & social networking
• Purchased & curated all products
• Creation of workflow procedures & delegation
• Hired, trained, and leadership in staff management
• Implemented customer loyalty & incentive programs
• Managed web sales & e-commerce processes

Store Manager (Largest location in Canada) – All operations at Spirit Halloween Superstore (2020-06 – 2020-11)

Store Manager- Pharmacy Assistant -Natural Product Consultant at Remedy's Rx (2018-07 – 2019-02)

On call coverage until 2021

Cashier- Natural Product Consultant at Mother Nature's (2016-12 – 2018-07)

Highschool Diploma in Dogwood Bilingual in French – SHSS (2011)

Reel Creation Course – One Peak (2025)

Registered Herbalist – Dominion Herbal College (2014)