Kaiser

CRM & Lifecycle Marketing Manager with 7+ years of experience designing CRM strategies and customer lifecycle frameworks for large-scale databases (up to 600K+ users) across France and Ireland. Specialized in lifecycle marketing strategy, customer journey design, and segmentation frameworks to improve engagement, retention, and conversion performance across email, SMS, and push channels. Experienced in defining CRM roadmaps and optimization strategies, and working closely with execution teams to deploy campaigns using Salesforce Marketing Cloud and Adobe Campaign.

Strong background in data-driven decision making, A/B testing strategy, and cross-functional collaboration with data, product, compliance, and commercial teams.

CRM & Lifecycle Marketing Manager at FORTUNEO (2022-01 – 2026-06)

• Coordinated CRM planning and collaborated cross-functionally with data, compliance, and commercial teams.
• Defined CRM and lifecycle marketing strategy for a customer base of 600,000+ users, focusing on engagement, retention, and conversion optimization.
• Designed end-to-end lifecycle frameworks covering acquisition, activation, retention, cross-sell, and upsell journeys.
• Developed segmentation strategies and customer journey architectures to improve targeting precision and campaign performance.
• Defined A/B testing strategies to optimize CRM performance across key lifecycle stages.
• Oversaw execution of multichannel CRM campaigns (email, SMS, push) via Salesforce Marketing Cloud.
• ~50% average open rate
• ~3% click-through rate
• 0.58%–2% cross-sell conversion rate
• 7–10% upsell conversion rate
• +20% customer growth year-over-year driven by CRM initiatives

CRM & Digital Marketing Specialist at IG France (2019-01 – 2022-08)

• Owned CRM lifecycle strategy and campaign planning for a 90,000+ customer database.
• Designed lifecycle frameworks focused on engagement, activation, and retention.
• Developed segmentation and journey strategies to improve targeting and communication relevance.
• Defined A/B testing strategies that improved open rates (+13%) and CTR (+2%).

CRM Project Manager / Digital Marketing at Geith (2018-01 – 2019-12)

• Defined CRM campaign strategy and segmentation frameworks for a 4,000+ contact database.
• Supported the design of automated customer journeys and lifecycle workflows.
• Contributed to CRM performance analysis and campaign optimization.
• Implemented A/B testing strategies that improved engagement performance (+3%).

Web Marketing Executive at Easy-booking (2016-10 – 2017-10)

Marketing Coordinator at Châteaux-Corporate (2015-11 – 2016-10)

Sales & Communications Assistant at Daktabox (2014-07 – 2014-12)

Community Manager at Grey Consulting (2014-02 – 2014-04)

Master's Degree in Digital Marketing – Sup de Pub (2017-01 – 2018-12)

Master's Degree in Brand Communication & Strategy – Sup de Pub (2016-01 – 2017-12)

Bachelor's Degree in Business & Communication – ISEE (2015-01 – 2016-12)