Daya Balraj

Copywriter with a strong foundation in customer research, user psychology, and conversion-focused writ-

ing. Skilled at translating VOC (Voice of Customer) into clear, persuasive narratives across web, UX microcopy, and campaigns. Collaborates closely with designers and stakeholders, runs discovery sessions,

and turns insights into emotionally resonant, benefit-led copy that aligns with brand voice and business goals.

Experience

Xerox Canada Ltd – Technical Service Representative (Ottawa, ON) Jan 2023 – Sep 2025

• Primary customer contact, translating technical issues into clear, user-friendly explanations.
• Identified recurring usability pain points and collaborated with internal teams to improve workflows.
• Strengthened problem-solving, communication, and user-empathy skills in high-pressure environments.

Algonquin College – Manufacturing Engineering Technology

Coimbatore Institute of Technology – Mechanical Engineering

Certifications

• UX/UI Design Course – Design Decode Academy
• Conversion Rate Optimization (CRO): Strategies for Business & Customer Growth
• The Strategy of Content Marketing – University of California, Davis (Coursera)