Copywriter
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Passionate about crafting compelling narratives that drive results, I bring a wealth of experience in content marketing, seamlessly navigating from identifying needs and formulating strategies to executing them across various digital platforms, primarily for SMBs in North America. My comprehensive background in sales and customer service infuses my work with a grounded perspective that connects authentically with the target audience. I approach business challenges methodically, utilizing my expertise in SEO, copywriting, and content strategy to create impactful solutions. As a seasoned professional, I excel not only in delivering platform-specific content but also in training and managing teams to ensure they produce high-quality, conversion-driven material. With exceptional interpersonal and communication skills, along with strengths in problem-solving, multitasking, and time management, I am committed to elevating brands through strategic and effective marketing practices.
With a proven track record in content marketing and leadership roles, I have driven impactful results in various industries. As the Lead Copywriter at ContactPoint 360, I’ve shaped and optimized over 600 website content projects, ensuring conversion for SMBs in diverse sectors. In my Content Lead position at LendingArch Financial Inc., I directed content strategy, managed client relations, and elevated communication across digital platforms.
In sales with The Phone Experts, I consistently exceeded targets while delivering excellent service to customers across Canada. Additionally, my experience as an assistant Manager at Higher Ground Café involved overseeing a team, managing inventory, and ensuring outstanding customer experiences. My expertise lies in strategic content creation, team leadership, and fostering positive client relationships.
EDUCATION —
Calgary, AB,
— Bachelor of Fine Arts
September 2012-2014
Was in the Bachelor of Fine Arts
Degree program major in Sociology (transferred to St. Mary’s University)
ST. Mary's University College Calgary, AB
— General Studies
September 2009- 2015
Some university courses in the General
Major in Sociology and minor in Political Science
