Dhruv Kataria

Marketing Analyst and Marketing Coordinator with nearly 4+ years of experience supporting digital marketing campaigns, CRM optimization, customer acquisition, SEO, marketing analytics, and performance reporting. Skilled in Google Analytics 4 (GA4), HubSpot CRM, Power BI, Excel, Google Ads, dashboard development, and market research. Track record of improving campaign visibility, lead conversion, customer engagement, and reporting processes through data analysis and cross-functional collaboration.

Department Supervisor - The Home Depot Canada - Plumbing & Electrical, PRO Desk, Millwork & Tool Rental - ON, Canada

(2025-03)

• Reviewed sales performance, product demand patterns, and customer purchasing behavior across four departments to identify growth opportunities, support inventory planning, and improve execution of revenue-generating initiatives.
• Planned and executed seasonal merchandising displays, vendor promotions, and in-store product demonstrations, increasing product visibility and helping customers evaluate solutions across key home improvement categories.
• Supported National PRO Days by coordinating contractor-focused promotions, supplier participation, and customer engagement activities, strengthening relationships with trade professionals and increasing awareness of business-focused offerings.
• Organized fundraising and awareness initiatives for the Orange Door Foundation, partnering with associates and customers to drive participation, support community outreach efforts, and promote charitable programs.
• Managed daily operations for multiple departments, coaching associates, resolving customer concerns, and maintaining performance standards that supported sales objectives, customer satisfaction, and overall store execution.

Marketing & Sales Coordinator (Contract) - Capital Auto Equipment Limited (CAEL) - ON, Canada

(2024-09 - 2025-03)

• Managed digital marketing campaigns across Google Ads, Google Shopping, and marketplace platforms, increasing brand visibility by 32% and supporting lead generation, customer acquisition, and revenue growth.
• Evaluated campaign performance, audience behavior, and conversion metrics to identify improvement opportunities, optimize targeting strategies, and improve engagement across multiple digital marketing channels.
• Enhanced website content and user experience through WordPress administration, increasing lead-to-inquiry conversion rates by 10% and strengthening customer acquisition efforts.
• Improved customer retention by 19% through HubSpot CRM optimization, automated lead nurturing workflows, customer segmentation, and structured follow-up processes.
• Developed dashboards and performance reports tracking campaign results, lead generation activity, conversion trends, and customer acquisition metrics, supporting informed marketing decisions.

Marketing Coordinator (Co-op) - Difenda - ON, Canada

(2023-09 - 2023-12)

• Improved website ranking from 17.83 to 14.7 through SEO initiatives, keyword research, and content optimization, increasing qualified engagement sessions by 29%.
• Conducted competitor research, search trend analysis, and content reviews to improve organic visibility, strengthen audience engagement, and support demand generation initiatives.
• Built HubSpot dashboards tracking campaign performance, lead generation activity, conversion metrics, and funnel progression, providing stakeholders with actionable marketing insights.
• Coordinated development of marketing materials, presentations, articles, and sales resources, supporting campaign execution and maintaining brand consistency across communication channels.

Marketing Analyst - Hexaware Technologies - India

(2021-04 - 2022-09)

• Analyzed campaign performance, customer engagement metrics, and lead generation results to identify trends, evaluate effectiveness, and support marketing optimization initiatives.
• Developed dashboards and recurring reports highlighting campaign outcomes, customer acquisition activity, and performance metrics, improving visibility into marketing results.
• Conducted market research and competitive analysis to identify customer preferences, evaluate industry developments, and support strategic marketing planning.
• Supported audience segmentation, campaign tracking, CRM reporting, and performance measurement activities, improving data accuracy and lead visibility across marketing programs.

Graduate Certificate - Business Analytics - Seneca College (2024-08)

Graduate Certificate - Marketing Management - Sheridan College (2023-12)

Bachelor of Business Administration (BBA) - Marketing - City Premier College (2022-09)