Domo Kabi

Account Strategist — Partnerships - Google - Toronto, ON

(2025-04)

Partner Portfolio Management: Built and managed a portfolio of 15+ tech, health, and AI startup partners assessing programme fit, guiding onboarding, and supporting each partner through activation. Generated CAD $500K+ in partner-attributed revenue.
Partner Activation & Enablement: Worked directly with founders and CMOs to understand their growth goals and advise on platform adoption, campaign strategy, and channel prioritisation driving a 15% partner retention rate across the portfolio.
Pipeline & CRM Management: Managed partner data in Connect Sales CRM building structured partner profiles that improved sourcing accuracy and reduced time-to-close by enabling faster qualification and prioritisation of high-fit partners.
Partner Onboarding & Programme Fit: Evaluated inbound partner enquiries against programme criteria, led discovery conversations with founders and growth leads, and guided accepted partners through a structured onboarding process to accelerate time to first value.
Cross-functional Collaboration: Worked closely with product and operations teams to surface recurring partner feedback, flag adoption blockers, and contribute to improvements in the partner programme structure.

Head of Growth and Strategy - UntoldCine - Toronto, ON

(2024-04 - 2025-02)

GTM Strategy & Execution: Built and executed the company's go-to-market strategy from the ground up conducting field market research, validating product-market fit, and driving a 475% increase in user onboarding within six months.
Partnership & Ecosystem Building: Built strategic relationships at industry conferences and filmmaker networks that directly generated a 25% increase in pipeline bringing in new users and creators through partner-referred channels.
Strategic Planning: Applied PESTLE and SWOT frameworks to identify growth opportunities and risk areas, forming the foundation of the 2025 business plan presented to leadership.
Stakeholder & Founder Engagement: Managed direct relationships with the founding team, providing regular strategic updates, flagging market risks early, and aligning growth initiatives to the company's commercial priorities.
Market Research & Validation: Conducted primary field research with target users to validate product assumptions and identify unmet needs findings directly shaped acquisition messaging and onboarding flow.

Account Manager - Ipsos North America - Toronto, ON

(2022-09 - 2024-03)

Partner Relationship Management: Managed ongoing relationships with senior marketing executives at global CPG and tech companies serving as the primary point of contact across 25+ research projects and maintaining strong retention through consistent delivery.
Strategic Insight Delivery: Led quantitative research programmes for major QSR and CPG brands delivering insight decks on GTM repositioning, loyalty design, and pricing strategy that contributed to a 45% increase in customer retention.
Account Growth & Renewal: Managed contract renewal conversations with existing clients, identifying opportunities to expand project scope and deepen the research partnership contributing to a 45% client retention rate.
Project & Timeline Management: Coordinated delivery across 25+ concurrent research projects, managing client expectations, internal deadlines, and supplier relationships to ensure consistent on-time, on-brief delivery.

Research Analyst - Ipsos North America - Toronto, ON

(2021-02 - 2022-09)

Research Design & Delivery: Led end-to-end delivery of research projects across survey design, fieldwork management, analysis, and client debrief supporting the account team in maintaining client satisfaction and repeat engagement.
Process Innovation: Introduced AI-enabled reporting tools that cut project delivery timelines by 67%, improving team capacity and client turnaround.
Insight Development: Analysed survey data and secondary sources to develop consumer insight reports across brand health, category usage, and customer satisfaction — supporting account managers in client presentations.

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