Don Kerr
Author, writer and branding consultant
About
I am a husband and a father. I am a believer in work/life integration. I am an author, a professional writer and branding consultant who also writes about everyday events. I try always to maintain a childlike sense of wonder and curiosity. I sometimes succeed. I always keep coming back for more.
Experience
DON KERR, Vice President/Chief Marketing Officer
I lead the marketing and content creation programs for Wakeup Agency and traditional advertising (print, OOH, broadcast), direct marketing, PR, media outreach, blogging, and copywriting. I am also the active CEO of Don Kerr Writes, a storytelling and copywriting agency.
I apply 30-years(++) of relevant experience to creating purposeful connections between corporations and their customers. My work is founded upon establishing a compelling emotional connection between the brand and its stakeholders revolving around the three principles of effective brand expression: Clarity. Simplicity. Wit.
I am a father, a husband and a voraciously curious reader.
Education
B.A. Mt. Allison University
Reviews
Latest articles
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Paddling to hear the angels singing
I spent several years as camper, guide, counsellor, and finally program director at Camp Mazinaw. The camp ethos revolved around the canoe. All of us were trained to become confident in our cedar stri...
When we knew some shit
November 3, 1993 We’d finished off a few pounds of Gordie Howitzer’s Elbows (chicken wings for the uninitiated). Estelle wandered by checking the status of our pints. Homer’s glass was near empty and...
It may now be time to alert Search & Rescue
In November of 2016, I produced a bit of honey here that garnered some attention. https://www.bebee.com/producer/@don-kerr/are-the-bebee-waters-getting-choppy-time-to-launch-a-rescue-vessel In the art...
The history of stupidity
"We spend a great deal of time studying history, which, let's face it, is mostly the history of stupidity." Stephen Hawking Do you have a fascination with history? Do you have a minor interest or does...
