Tyler Johnston

Marketing & Brand Manager at Lazarus Esports | Owner (Founder) APEcoach.com + 6PackGaming.com | Author | Fitness Coach | Web3 NFT Gaming Expert

Lazarus and TGS Esports - Marketing and Brand Manager; Kitchener, ON Mar 2022 - Present

● Coordinated and executed digital/IRL events with 7-Eleven Canada, Chevrolet Canada, Warrior Hockey, etc. to authentically engage gamers, resulting in +$325,000 in revenue for our organization.

● Managed partner relationships and communication driving a 67% increase in partnership retention and reactivation rates

Blue Star Nutraceuticals - Content Marketing Manager; Guelph, ON Aug 2015 - Mar 2022

● Organized and produced shoots with talent, collaborators, videographers, editors and logistics across LA, ATL, internationally and domestically to achieve twice-weekly video content schedule, increasing Blue Star Nutraceuticals YouTube Channel from 1K to 140K+ subscribers from 2018-2022, and ranking in the top 1000 Canadian channels.

● Devised and implemented content, social, and email campaigns to reach hundreds of thousands, generating +$130,000 yearly revenue through YouTube ads and direct response sales, simultaneously building brand equity and affinity

APEcoach - Owner, Coach, Author, Content Creator; YouTube Aug 2014 - Present

● Ran all areas of business, including content & sales funnels, marketing, administration, finances, etc.

● Authored two Amazon #1 international best-selling fitness & nutrition books, coached various clients: fitness competitors, marines, collegiate athletes, stay at home moms, etc.

● Researched, evaluated & connected with Web3 game development teams for investment, sponsored content & partnership opportunities in various blockchains (ETH, MATIC, SOL, AVAX, BNB, etc.)

● Ultimately driving 1000s of new email list & social subscribers leading to +$100,000 revenue.

Wilfrid Laurier University | Diploma, Business Administration  Graduated April 2015

Wilfrid Laurier University | Bachelor of Psychology  Graduated Aug 2013