Paid Media & Creative Strategist at ASPYN AI (2025-09 – Present)
Agency managing paid ads, social media, and newsletters for clients.
- Scaled client ad accounts from ~$600/day to $4K/day in spend while maintaining profitable sales performance
- Improved ROAS from 1.2 to 14
- Led creative strategy across paid social, organic content, and email/newsletter for agency clients
Freelance Digital Strategist & Performance Marketer (2023-07 – 2024-09)
- Managed paid social campaigns across diverse industries, optimizing ad spend and creative strategy to drive measurable business growth
- Boosted client bookings by 65% through strategic ad placements, audience segmentation, and performance-driven optimizations
- Increased ROAS significantly, improving clients' ad efficiency and profitability
- Led a social funding campaign, successfully raising $220,500 through targeted advertising and strategic messaging
- Delivered training sessions for agencies on customer behavior, creative performance, and data-driven decision-making
Content and Community Specialist at NOTCO (Canada) (2023-02 – 2023-07)
Chilean food-tech company producing plant-based alternatives; Canadian operations ceased in 2023.
- Created 60+ monthly content pieces (articles, video, social) aligned to brand voice, growing follower base by 600%
- Managed 200+ influencer campaigns from negotiation through content creation, contributing to a significant increase in sales
- Conducted market research and competitor analysis to inform content and positioning strategy
Senior Digital Marketing Specialist at BERRYCAST (Canada) (2021 – 2023)
Canadian SaaS company automating meeting transcription and summarization.
- Developed and executed digital marketing strategy, including an affiliate program, driving a 300%+ increase in users
- Managed content across blog, email, and social while overseeing a $15K marketing budget against ROI targets
- Used analytics and customer feedback to continuously refine campaign performance
Freelance Digital Marketing Consultant (2015 – 2021)
Independent consultant supporting small, local businesses.
- Managed social media, email marketing, and newsletters end-to-end for multiple small business clients
- Ran paid ad campaigns where applicable, tailoring strategy to each client's budget and goals
- Developed content and creative direction suited to each brand's local audience
