Legal Operations, May 2022 - Present
AudienceView, Toronto, ON
Process improvement: Decentralized automated contract process
- Trained Sales and Customer Success Operation Managers in contracting process
- Worked with Sales and Customer Success Operations Managers as well as Legal team to further develop the design and delivery of automated contracting and revenue accounting in contracts
Associate Product Manager, Client Journey Technology, June 2020 – May 2022
AudienceView, Toronto, ON
Client journey mapping: Clarified client experience from first to last touch
- Led cross-functional initiative to map the client journey from first to last touch in order to identify gaps where clients were handed from one team to another.
Product vision and launch: Automated and centralized all purchasing for revenue channels
- Designed and delivered a new SaaS contracting system to automate & digitize commercial terms and the contract execution process, enabling the transition of nearly 1,000 contracts worth $13.5M+ in renewals revenue within a year.
- Designed and delivered a new self-serve hardware system that facilitated a fully-digital purchase process, automated over 17 sub-process areas, and simplified the client experience by removing barriers to purchase.
- Identified a need for new platform integration and led problem-solving sessions with functional leads to determine business requirements, perform root-cause analysis and develop a new solution for centralizing advertising processes.
Product launch: Automated and digitized support and client engagement processes
- Translated business requirements from 22+ stakeholders across 5 functions into a new onboarding and offboarding process, which automated 90% of the effort and increased onboarding speed by 130%.
- Partnered with the Senior Lead of the Support team to map and analyze existing system- and non-system-led support process areas and determine business requirements for system redesign.
Product vision: Developed phase 1 governance process
- Identified key critical terms that required common terminology and led 7+ workshops with senior leadership and functional leads to optimize shared process areas.
- Led bi-weekly workshops with 30+ employees to ensure consistent training and adoption of new system-led processes.
Product vision: Developed product vision and roadmap
● Designed the Salesforce product vision, developed the product roadmap, and led monthly workshops with Senior Leadership to ensure proposed changes were aligned with overall vision.
Field Marketing Manager, September 2019 - May 2020
AudienceView, Toronto, ON
Market strategy and positioning: North American performing arts field-marketing strategy
- Designed and led the field marketing strategy for the performing arts sector in North America.
- Partnered with senior leadership to redesign the individual sales territory go-to-market approach.
- Led a market analysis and competitive analysis for performing arts and higher education sectors that resulted in capturing a complete understanding of the higher education prospect list associated with the ticketing industry.
- Coordinated conference events in the US and developed annual events strategy
Sales enablement: Worked with sales team to develop conference collateral
- Worked with designers and graphic artists to deliver sales collateral that highlighted the value proposition for performing arts sector in North America.
- Reviewed online channel analytics and provide insight to generate web traffic
Market segmentation: Worked with product marketing to develop product fit attributes
- Participated in workshops with product marketing, product strategy, product owners and sales teams to develop segmentation criteria
- Worked with marketing to determine product fit attributes from concrete external values
