Emma Moroni
National Brand Manager turned Associate Planner
Talent
Downtown Toronto, OntarioMember since February 23, 2023
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About
Hi there! For the past 5 years I've worked inn the fashion/retail industry- starting my journey working as an Account Manager for various National Fashion Brands (such as New Balance & FRAME Denim & DK Company Brands) & then delved into the analytic side of the business. For the past year and a half I've worked as an Allocation Analyst & now Associate Planner for TJX Canada.
Within these roles I've been able to work closely with my merchants- attending vendor appointments, prospecting & assisting with buy plans/strategy. My goal is to become a buyer/merchant and tie together my love for product and strategy.
Experience
- Worked as an Account Executive from May 2017- July 2021.
- During my time as an Account Executive I worked for various National Brands such as FRAME Denim, New Balance as well as European Brands like CULTURE, KAFFE & Tiger of Sweden.
- As an Account Executive it was my job to continuously set goals for accounts to exceed sales from the previous season. I put together mock buy plans & would assist clients with their assortment by leading PK's in their stores.
- While doing this role, I would also analyze sell-through reports of our Majors & worked extremely closely with them on their seasonal buys
- We were distributers for a couple of my brands, meaning that I would have to place stock orders to ensure we had enough product to meet the needs of our customers.
- More recently I've worked on the more analytic side of the industry with TJX- working first as an Allocation Analyst & then being promoted to Associate Planner.
- In my current role as Associate Planner, I create and implement strategic flow plans for both in-season & pre-season.
- I partner daily with my merchants to talk through their mix & offer any insight into business opportunities 1-6 months out.
- I work closely with my merchants by doing SWOT's, store visits & attending vendor appointments.
Education
- I did my undergrad at the University of Guelph where I received Honors in French & Vocal Music
- During my 3rd year, I studied French Literature at the University of Nice, France
- I then went on to do my Post Grad through the Humber Business School where I receive the highest honors in their Fashion Management & Promotions program

