Tetiana Koniushenko

Strategic, commercially minded brand leader with 10+ years of experience driving profitable growth across CPG and food categories in Canada and international markets. Proven track record of full P&L ownership, leading cross-functional innovation, building portfolios, and translating consumer insights into high-impact integrated campaigns and brand strategies. Known for strong analytical approach, creative solutions mindset, and the ability to operate effectively in fast-paced, matrixed environments.

Associate Brand Manager - High Liner, Catch of the Day brands at HIGH LINER FOODS INC (2022-11 – 2026-03)

Led $38M portfolio of value and mainstream brands to drive growth of the category. Reported directly to Marketing Director

• Established product offering by identifying market opportunities and outlining innovation roadmaps. Completed commercialization and successful launch of two LTOs in branded portfolio and two private label items for a large national customer in 2025 with +$3M incremental annual revenue
• Owned portfolio P&L and forecasting as part of the Annual Operating Plan, driving profitability through portfolio prioritization, product renovation and cost optimization (delivered $0.5M in improved profit)
• Supported development and execution of marketing strategies by working cross-functionally with Sales, Finance, Product Development, Integrated Marketing, RGM, Regulatory and supply chain teams
• Managed marketing communications to ensure they align with brand strategy and budget, overseeing packaging design, artwork approvals, labelling, print and online advertising
• Led integrated marketing activations across digital, influencer and eCommerce channels to strengthen High Liner brand equity and drive engagement (+56% organic social growth)
• Mentored cross-functional team members and collaborated with agency partners to deliver key brand initiatives

Brand Manager - Skechers at INTERTOP UKRAINE LLC (2017-04 – 2022-10)

Brand Manager - Timberland at INTERTOP UKRAINE LLC (2013-02 – 2017-03)

• Managed Skechers brand in Ukraine, reaching double-digit growth year-to-year and scaling the business 5x to become #1 brand in company portfolio with $20M in revenue
• Performed product portfolio management for $6M Timberland brand (+16% in profit in 2013-2017)
• Developed and executed multi-year brand and portfolio growth strategies aligned with global direction and local growth opportunities
• Held full accountability for brands' P&L, including forecasting, budgeting, pricing strategy, promotional investment, and ROI tracking, constantly maintaining top margins
• Defined and executed full marketing mix strategies to steer brands' long-term growth
• Led and coached team of two people to drive achievement of strategic goals and operational plans

Marketing Manager at MARATEX LLC (2006-12 – 2012-04)

• Developed and executed long-term strategy for retail division UK fashion wear brand Peacocks ($13M in annual sales, 62% of company business); delivered record sales of +20% YoY with high sell through
• Prepared specific marketing programs and promotions to build stronger brand equity on the market
• Partnered with sales and merchandising teams to optimize in-store execution and shopper conversion
• Worked with external parties and advertising agencies to carry out brand and trade promo activities

Supervisor Sales Planning & Forecasting at PHILIP MORRIS (2004-06 – 2005-05)

• Coordinated process of monthly sales planning and forecasting
• Provided management with short / long-term sales forecasts and plans for operating decisions aimed at PMU volume and share growth
• Oversaw effective application of customer incentive schemes and provided feedback on their effectiveness, including monitoring of sales allowances spending against designated budgets
• Managed implementation of relevant projects aimed at optimizing sales forecasting process

Sales Analyst at PHILIP MORRIS (2002-04 – 2004-05)

• Analyzed company sales across regions and distributors, and evaluated sales performance of PMU brand portfolio
• Measured and monitored Key Sales Indicators across PMU supply chain
• Reviewed market intelligence data and wrote executive summaries (key accounts and retail)
• Facilitated issue resolution, data quality initiatives and reporting requirements of sales information systems

Intern in Strategic Planning and Business Development Department at KRAFT FOODS INTERNATIONAL (2000-03 – 2001-08)

Professional Diploma in Marketing – The UK Chartered Institute of Marketing (2005)

Honours Diploma in Finance – Dnipro University of Technology (1999-06)

Competent Communicator – Toastmasters International (2015)