FREELANCE – Vancouver, BC
UX/UI Designer, Product Designer Feb 2021 – Present
- Developed user-centred solutions for clients, including redesigning PAX's e-commerce web pages for conversion.
- Collaborated with stakeholders to translate business goals and user needs into actionable solutions.
GROW – New York, NY (Remote)
Product Designer Aug 2022 – May 2023
- Designed interactive activities that led to a 20% increase in daily active users.
- Redesigned the company website with new brand language and for responsiveness across devices.
- Created a design strategy that aligned with brand guidelines and marketing materials, resulting in a consistent visual identity across all digital assets.
BARK TECHNOLOGIES – Vancouver, BC
Founding Designer Jul 2021 – Aug 2022
- Led the design strategy and maintained comprehensive documentation to ensure clear communication between cross-functional teams.
- Created wireframes, flow diagrams, mockups and high-fidelity prototypes to validate design concepts.
- Continuously iterated and improved design solutions based on user feedback and data analysis.
- Developed design systems and asset specifications to ensure consistency and scalability of design solutions.
HONEYCOMB.AI – Vancouver, BC
UX Design Intern May 2021 – Jul 2021
- Leveraged analytics tools such as Google Analytics to find areas for improvement within user journeys.
- Led the implementation of user research methods, including usability and A/B testing, to inform design decisions.
- Ensured that designs were accessible and met WCAG 2.1 AA guidelines.
TIPSY TODDLERS – Vancouver, BC
Founder & Marketing Designer Feb 2018 – Jan 2020
- Created an e-commerce store, achieving annual revenues of over six figures.
- Conducted market research and user analysis to identify profitable products and target customer segments.
- Created effective digital marketing strategies, primarily through Facebook Ads, resulting in millions of views.
- Designed and maintained the website, marketing materials, social media posts, and email campaigns.
