Eric Lee

Hi there! I'm a product designer, based in Vancouver, BC.

With a strong foundation in UX/UI design principles and a deep understanding of user-centred design, I bring a strategic approach to every project. I have a track record of successfully collaborating with cross-functional teams to deliver innovative digital products that align with business goals.

FREELANCE – Vancouver, BC

UX/UI Designer, Product Designer Feb 2021 – Present

• Developed user-centred solutions for clients, including redesigning PAX's e-commerce web pages for conversion.
• Collaborated with stakeholders to translate business goals and user needs into actionable solutions.

GROW – New York, NY (Remote)

Product Designer Aug 2022 – May 2023

• Designed interactive activities that led to a 20% increase in daily active users.
• Redesigned the company website with new brand language and for responsiveness across devices.
• Created a design strategy that aligned with brand guidelines and marketing materials, resulting in a consistent visual identity across all digital assets.

BARK TECHNOLOGIES – Vancouver, BC

Founding Designer Jul 2021 – Aug 2022

• Led the design strategy and maintained comprehensive documentation to ensure clear communication between cross-functional teams.
• Created wireframes, flow diagrams, mockups and high-fidelity prototypes to validate design concepts.
• Continuously iterated and improved design solutions based on user feedback and data analysis.
• Developed design systems and asset specifications to ensure consistency and scalability of design solutions.

HONEYCOMB.AI – Vancouver, BC

UX Design Intern May 2021 – Jul 2021

• Leveraged analytics tools such as Google Analytics to find areas for improvement within user journeys.
• Led the implementation of user research methods, including usability and A/B testing, to inform design decisions.
• Ensured that designs were accessible and met WCAG 2.1 AA guidelines.

TIPSY TODDLERS – Vancouver, BC

Founder & Marketing Designer Feb 2018 – Jan 2020

• Created an e-commerce store, achieving annual revenues of over six figures.
• Conducted market research and user analysis to identify profitable products and target customer segments.
• Created effective digital marketing strategies, primarily through Facebook Ads, resulting in millions of views.
• Designed and maintained the website, marketing materials, social media posts, and email campaigns.

UNIVERSITY OF BRITISH COLUMBIA – Vancouver, BC Sep 2018 - May 2021

Bachelor of Arts, IDST

SPRINGBOARD – San Francisco, CA Dec 2020 - Aug 2021

User Experience Design