Madiha Jan

Graphic | UX/UI | Brand Designer

Talent

Vancouver, Metro Vancouver Regional District35 CAD/hourMember since June 11, 2025

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graphic designer packaging designer ux/ui designer brand designer web designer

About

As a Graphic Designer, I specialize in creating visually compelling designs that effectively communicate messages. With extensive experience in design principles, typography, and colour theory, I develop aesthetically pleasing and highly functional designs, ensuring they align with brand standards.

In addition, I have a deep understanding of UX/UI design, focusing on creating intuitive and user-centred designs that enhance the overall user experience. My strong research and design principles background allows me to accurately identify and meet user needs and goals, resulting in elegant and efficient design solutions.

My ultimate aim is to produce designs that not only look exceptional but also drive business objectives and deliver a seamless user experience.

Experience

Graphic & UX/UI Designer as a Freelancer

JANUARY 2020 — PRESENT

Design timeless brand identities and versatile creative solutions—including logos, packaging, digital/web design, social media content, and data visualization—with a focus on clean aesthetics, user-centric experiences, and strategic impact across print and digital media.

Graphic Designer at LCI Melbourne

FEBRUARY 2024 — DECEMBER 2024

LCI Melbourne is part of LCI Education, which comprises 12 higher education institutions located on 5 continents.

Designed and adapted engaging visual assets for print, web, social media, signage, booths, catalogs, and events, tailored to the LCI Melbourne market while maintaining alignment with LCI Education’s global brand guidelines.
Led the preparation, optimization, and delivery of design materials across digital and print platforms, collaborating seamlessly with marketing teams across different time zones, including local teams in Vancouver (LaSalle College Vancouver) and international teams in the Asia Pacific region.
Designed 100+ marketing assets (social media, print, events), contributing to a 10% increase in student enrollment for the Asia Pacific region.

Lead Brand & UX/UI Designer at Achee’s Cakes

JANUARY 2021 — MARCH 2024

Spearheaded a full rebrand, including logo, packaging, and website redesign, resulting in a 30% increase in orders and 15% revenue growth within 3 months.
Redesigned and launched a responsive UX/UI-optimized website, improving bounce rate by 20% and average session duration by 1.5 minutes.
Managed and created engaging content for social media, strengthening the brand’s online presence, driving customer interaction, and supporting overall business growth. Boosted social media followers by 25%.