Madiha Jan
Graphic | UX/UI | Brand Designer
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About
As a Graphic Designer, I specialize in creating visually compelling designs that effectively communicate messages. With extensive experience in design principles, typography, and colour theory, I develop aesthetically pleasing and highly functional designs, ensuring they align with brand standards.
In addition, I have a deep understanding of UX/UI design, focusing on creating intuitive and user-centred designs that enhance the overall user experience. My strong research and design principles background allows me to accurately identify and meet user needs and goals, resulting in elegant and efficient design solutions.
My ultimate aim is to produce designs that not only look exceptional but also drive business objectives and deliver a seamless user experience.
Experience
Graphic & UX/UI Designer as a Freelancer
JANUARY 2020 — PRESENT
- Design timeless brand identities and versatile creative solutions—including logos, packaging, digital/web design, social media content, and data visualization—with a focus on clean aesthetics, user-centric experiences, and strategic impact across print and digital media.
Graphic Designer at LCI Melbourne
FEBRUARY 2024 — DECEMBER 2024
LCI Melbourne is part of LCI Education, which comprises 12 higher education institutions located on 5 continents.
- Designed and adapted engaging visual assets for print, web, social media, signage, booths, catalogs, and events, tailored to the LCI Melbourne market while maintaining alignment with LCI Education’s global brand guidelines.
- Led the preparation, optimization, and delivery of design materials across digital and print platforms, collaborating seamlessly with marketing teams across different time zones, including local teams in Vancouver (LaSalle College Vancouver) and international teams in the Asia Pacific region.
- Designed 100+ marketing assets (social media, print, events), contributing to a 10% increase in student enrollment for the Asia Pacific region.
Lead Brand & UX/UI Designer at Achee’s Cakes
JANUARY 2021 — MARCH 2024
- Spearheaded a full rebrand, including logo, packaging, and website redesign, resulting in a 30% increase in orders and 15% revenue growth within 3 months.
- Redesigned and launched a responsive UX/UI-optimized website, improving bounce rate by 20% and average session duration by 1.5 minutes.
- Managed and created engaging content for social media, strengthening the brand’s online presence, driving customer interaction, and supporting overall business growth. Boosted social media followers by 25%.
Education
Digital Design Diploma from Vancouver Film School
MAY 2022 - APRIL 2023
Major: UX/UI and Interaction Design
Graphic Design & Foundation for Design Diploma from LaSalle College Vancouver
JANUARY 2018 - DECEMBER 2019
Major: Graphic Design and Foundation for Design
Bachelor of Computer Science Degree from the University of Lahore
MARCH 2000 - JUNE 2004
