Erin LaCoste

Results-driven marketing and communications professional with 10+ years of recent experience coordinating marketing campaigns, developing community partnerships, supporting customer acquisition, creating promotional materials, and managing cross-functional initiatives. Proven ability to translate organizational goals into targeted marketing activities that increase brand awareness, customer engagement, and growth. Strong background in campaign execution, audience targeting, customer communications, event coordination, fundraising, CRM data management, and community outreach.

MARKETING / SPECIAL PROJECTS MANAGER at Element8 Technology Investment Group (2022-01 – 2026-02)

• Developed and executed marketing strategies supporting the launch of 40 new fixed wireless internet towers, including targeted direct mail and door-to-door campaigns.
• Analyzed service-area and signal data to identify target markets, prospective customers, and customer acquisition opportunities.
• Built community partnerships and supported a strategic fiber initiative that generated 350 new customers within six months.
• Managed a referral program serving 1,500+ customers while supporting customer onboarding, account setup, and overall customer experience.
• Evaluated marketing technology, maintained the sales and marketing knowledge base, and supported a successful CRM transition and customer data integrity.
• Coordinated cross-functional marketing and special projects, including E-Rate proposals, SOP development, customer service initiatives, and launch of a new fiber business line.

MARKETING AND DEVELOPMENT DIRECTOR at Camp Tyler Foundation (2017-11 – 2020-05)

• Developed and implemented marketing and fundraising strategies, including goals, target audiences, outreach activities, and donor campaigns.
• Created marketing and promotional materials to increase awareness of residential education programs and private facility-use opportunities.
• Planned and coordinated the organization's annual gala, community functions, and staff and board appreciation events.
• Led staff and volunteers in executing events, promotional activities, and community engagement initiatives.
• Developed donor outreach strategies and established a monthly donor program to encourage recurring financial support.
• Initiated an Endowment Fund campaign designed to support the organization's long-term financial sustainability.
• Generated $300,000 in grants and donations, in addition to securing valuable in-kind contributions.
• Developed and maintained relationships with donors, volunteers, community partners, and organizational stakeholders to strengthen engagement and organizational awareness.

COALITION COORDINATOR at Next Step Community Solutions (2014-03 – 2017-04)

• Coordinated a multi-county community coalition serving Gregg, Harrison, and Marion counties, managing communications, outreach, education, and stakeholder engagement.
• Developed and delivered awareness and educational programs for youth and adult audiences.
• Coordinated communications among community organizations, stakeholders, volunteers, and program participants.
• Supported community awareness campaigns designed to educate target audiences and encourage positive behavioral change.
• Assisted with fundraising and community engagement for the 2016 and 2017 Gregg County Walk Like MADD events.
• Served as a team leader, coordinating participants and supporting event fundraising and promotional activities.

Bachelor’s of Arts in English Literature – Saint Mary’s College