Faustina Setiawan

With 7+ years in creative direction, digital marketing, e-commerce, and fashion styling, I bring a unique blend of business acumen and visual strategy as a Creative Strategist and Visual Architect. My 360 approach ensures that every brand resonates with cohesive storytelling and a seamless marriage between strategy and aesthetics.

Founder, Atas Awan Climbwear, 2020 - Present

• Conceptualized, executed, managed and launched a climbing-inspired streetwear brand focusing on sustainable textiles, ethical manufacturing and inclusive sizing.
• Directed creatives and styling for all brand campaigns

• Led a team of creatives, graphic designers and developers to conceptualize and design impactful branding assets, campaigns and digital touchpoints for clients in various industries - from fashion to food

• Strategized and designed multiple brand launches, photoshoot campaigns, influencer activation, social media management and web designs for clients in various industries

• As an end-to-end creative director, I’ve spearheaded numerous fashion campaigns - curating everything from initial mood boards and concepts to procuring the right creative team of makeup artists and photographers.
• Creative directed and styled multiple fashion campaigns that have been published in prominent fashion e-magazines such as Blanc Magazine and Archive Magazine.
  • Notably, secured a feature in Ladygunn Magazine, where I styled notable Colombian-Canadian artist, Lido Pimienta, for their artist spotlight.
• Cultivated a versatile commercial and creative styling portfolio:
  • Styled a RAM Truck commercial that was featured on live TV during the NHL broadcast
  • Styled a popular Lipton Ice Tea commercial that received 7.1 Million Youtube views
  • Styled a music video for Canadian Indigenous artist, Iskwe, that received 51,000 views.

Master of Fashion Entrepreneurship, RMIT University (2020)

• Dean's Honors List
• Graduated top of cohort with High Distinction

• President of Fashion & Lifestyle Society
• Editor-in-chief of Volta Magazine