Geoffrey Hill

I am a critical thinker who enjoys bridging the gap between people, business, and technology. My background in managing web projects, digital marketing, and design thinking allows me to thrive in challenging environments where I can work with people to find innovative solutions.

Puffer Digital, Digital Marketing Advertiser, Nov. 2022 - Present

• Created and managed Google Ads, generating 3000+ leads for clients 
• Increased client ROI by 50%+ through target audience, budget and keyword bidding adjustment 
• Leveraged machine learning to broaden reach, targeting otherwise unreachable segments and increasing brand awareness by 800K+ impressions. 
• Analyzed GA4 conversion metrics to optimize customer journeys and increase revenue

Designed and launched new website from scratch, increasing leads by 35% in 3 months

•  Coordinated cross-functional teams for scope and requirements gathering 
• Mediated contractual disputes with 3rd party engineers for on-time launch with critical functionality 
• Executed UI/UX design, delivering wireframes, prototypes, and style guidelines to developers 
• Conducted Conversion Rate Optimization to increase website bookings by 50%+ which significantly offloaded pressure from operations dept. 
• Leveraged multi-channel marketing to reach 400K+ patrons and boost international brand recognition

• Managed and moderated high-stakes legal matters, simultaneously implementing translation, captioning, and document services in supreme court trials. 
• Livestreamed high-profile events and complex legal disputes using OBS, providing 
• seamless viewing experiences while adhering to legal requirements including superior court trials with 20,000+ viewers

McGill University, BA; Hons. Philosophy w/ Distinction 3.62 GPA, 2015 - 2019

Toronto Commercial Arbitration Society, Gold Standard Course in Arbitration, 2021 - 2022

Google Ads, Search Certification, 2023

Google Ads, Measurement Certification, 2023