Chief Executive Officer at Innovative Growth Solutions (IGS) Ltd. (2023-10 – Present)
Leading digital marketing, corporate training, AI consulting, and growth strategy initiatives across multiple industries including education, healthcare, technology, and professional services.
- Spearheading strategic business transformation that generated 170% organizational growth within the first year
- Directed multi-channel campaigns across Google, Meta, LinkedIn, TikTok, and YouTube, improving lead quality by 42% while reducing cost per qualified lead by 34%
- Led 16+ cross-functional teams spanning marketing, sales, analytics, training, and creative services
- Established strategic partnerships with major organizations across North America and international markets, contributing to 300% year-over-year revenue growth
- Developed AI-powered LMS platforms, corporate training programs, and digital learning ecosystems that improved learner satisfaction by 470% and generated 340% ROI
- Increased project profitability by 164% through pricing optimization, digital transformation initiatives, and resource allocation improvements
Marketing & Business Development Director at Innovative Growth Solutions (IGS) Limited (2021-12 – 2023-10)
- Managed over 64 digital marketing campaigns encompassing SEO, SEM, PPC, social media advertising, content marketing, and lead generation
- Directed B2B and B2C marketing automation initiatives using HubSpot and Salesforce CRM platforms
- Managed digital marketing assets valued at over $13 million while ensuring compliance with budget controls and performance reporting frameworks
- Delivered an average campaign ROI of 44% and reduced customer acquisition costs by 25% through audience segmentation and continuous optimization
- Expanded client sales pipelines by 48% through strategic partnerships, marketing automation, and lead nurturing initiatives
- Taught Advanced Market Planning Capstone and Practical Marketing Research (MKT802) at Toronto Metropolitan University
Digital Account Strategist at Google (2021-04 – 2021-08)
Trained agency teams on Google Analytics, Smart Bidding, and campaign diagnostics, improving client confidence and long-term retention. Managed a portfolio of 120+ advertiser accounts across 50 media agencies throughout Canada.
- Optimized Google Search, Display, Video, Mobile, and Performance Max campaigns
- Managed over $14 million in advertising spend while maintaining strict performance and attribution standards
- Achieved 124% of assigned KPI targets through campaign optimization and strategic recommendations
- Increased client conversions by 24%, reduced acquisition costs by 20%, and improved overall ad quality scores
- Trained agency teams on Google Analytics, Smart Bidding, audience targeting, attribution modeling, and campaign diagnostics
- Advised clients on landing page optimization, keyword restructuring, and automated bidding strategies
Business Development Manager at BEVA Global Management Inc (2019-08 – 2021-05)
- Designed and delivered workforce development, leadership development, and corporate training programs for public and private sector clients
- Developed strategic partnerships with government agencies, colleges, industry associations, and employers
- Increased client engagement and retention by 35% through CRM optimization, account management, and nurturing programs
- Generated 15% revenue growth through customized training solutions and business development initiatives
- Improved sales conversion rates by 25% through strategic relationship management and consultative selling
- Supported the development of leadership, project management, customer service, and professional development programs
Manager, Community and Business Development at Northern College (2019-04 – 2019-10)
- Led community engagement, student recruitment, business development, and workforce development initiatives across four campuses
- Managed partnerships with employers, community agencies, government organizations, and industry stakeholders
- Increased student engagement by 35% through digital-first recruitment and marketing initiatives
- Generated more than 2.7 million digital impressions supporting enrollment growth objectives
- Improved recruitment pipeline conversion rates through CRM-driven lead management and digital marketing strategies
- Initiated and executed five international partnerships that expanded student recruitment opportunities across Africa and Asia
- Supervised 15 staff members and coordinated multiple community and business development projects
Regional Sales Representative at Alarm Guard/ADT Inc. (2018-02 – 2019-04)
- Generated over $750,000 in annual recurring revenue through consultative sales and business development activities
- Secured more than 100 residential and commercial customer accounts
- Achieved 30% revenue growth and ranked among top-performing sales representatives in the region
- Increased closing rates by 25% through customized client presentations and solution-based selling
- Trained and mentored 15+ field representatives on prospecting, objection handling, CRM utilization, and sales processes
- Maintained strong client relationships resulting in referrals, contract renewals, and long-term customer retention
Sales / Operations Director at Kezbon International Ltd (2007-03 – 2017-04)
- Directed business development, sales operations, trade finance, strategic partnerships, and international market expansion activities
- Achieved 45% revenue growth through operational optimization, market expansion, and strategic partnership development
- Negotiated and secured commercial contracts exceeding $5 million across government, energy, and infrastructure sectors
- Led trade and investment initiatives in collaboration with the Vietnamese Embassy, supporting technology and education market expansion across West Africa
- Facilitated strategic partnerships with organizations including FPT Corporation and FPT University, contributing to $1.7 million in revenue growth and 42% conversion improvements
- Coordinated multinational trade missions with the Belgian Embassy over a 10-year period, attracting more than 250 international companies
- Negotiated a $550 million renewable energy investment initiative supporting Ghana's solar energy development strategy
Manager, Trade Finance & Marketing at Core Investments and Capital Markets Limited
Medium Sized Investment Banking Company
Audit Trainee at Deloitte Haskins & Sells Chartered Accountants
National Youth Service Corps (NYSC) - Lecturer at Bayero University Kano
Lectured Bayero University Kano, Nigeria students across multiple disciplines in Business Mathematics
