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Gregory Ardoullie

Gregory Ardoullie

International Senior Sales Executive

Talent
WaterlooMember since May 18, 2026
SaaSMEDDICGTM StrategiesSales ManagementRevenue LeadershipOrganizational ScalingChange LeadershipData-Driven Decision MakingForecastingTeam coachingTalent DevelopmentCRMKPI FrameworksGoal Oriented
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SaaSMEDDICGTM StrategiesSales ManagementRevenue Leadership

About

Strategic commercial leader with 25 years of experience in SaaS and B2B environments, driving revenue growth, expanding global market presence, and building high-performing multinational sales organizations across EMEA, APAC and the Americas. Proven ability to scale new business functions, architect data-driven go-to-market strategies and lead complex transformation programs. Recognized for delivering consistent overachievement, operational excellence, and strong cultural leadership.

Result-oriented with proven ability to drive performance in fast-paced environments. Recipient of Fastmarkets Manager of the Year (2023) and Team of the Year (2024) awards.

Experience

Head of New Accounts, EMEA/APAC at Fastmarkets (2021 – 2025)

  • Built and led a 10-person sales organization across London, Singapore, and Kiev, responsible for all new logo revenue in EMEA/APAC.
  • Delivered €3.5M+ in annual new business, achieving 103% average attainment across tenure; 2024 performance reached 105% of target.
  • Introduced a metric-driven operating model and transformed sales execution through MEDDIC, CRM optimization, and KPI stewardship.
  • Re-engineered top-of-funnel strategy by replacing outsourced SDR model with an in-house BDR function and AI-powered lead conversion, boosting win rates and lowering acquisition costs.
  • Collaborated closely with marketing and product teams to shape regional GTM strategy and capture strategic market share.
  • Implemented advanced forecasting methodology delivering accuracy within 5% of targets.

Director of Sales at Euromoney Institutional Investor PLC (2009 – 2021)

  • Led a team of Account Executives across the Americas and Europe, managing €12.6M ARR with 94% retention and 13% YoY growth.
  • Spearheaded commercial expansion into ANZ, Africa, and the Middle East, scaling regional revenue from small initial footprints to seven-figure ARR territories.
  • Directed integration of acquired company products (Foex) into core commercial portfolio, achieving 300% revenue growth within two years.
  • Strengthened brand presence and partner relationships across diverse markets, enabling long-term revenue sustainability.

Key Account Manager, Latin America at RISI (2006 – 2009)

  • Relocated to Brazil to establish and lead regional operations; hired and developed a multidisciplinary local team (commercial, editorial, analytics).
  • Organized and hosted RISI's first Latin American Forest Products conference as part of the brand's recognition strategy, welcoming the top 10 CEOs from the region among over 200 delegates.
  • Expanded LATAM revenue from €30K to €1.2M ARR, securing major regional accounts, and launching new local product lines further generating over €1M ARR on International markets.

Account Representative, Europe at RISI (2004 – 2006)

  • Managed a €1.2M renewal portfolio, expanding revenue by 42% while maintaining a 91% retention rate.
  • Generated an additional €480K in new logo revenue.
  • Awarded Rookie of the Year recognition in 2004 and Top Performer award in 2005.

Account Manager at Albaga S.A (2000 – 2004)

  • Developed and managed B2B commercial relationships in BeLux region, contributing to early-career sales and account management foundations.
  • Initiated market expansion prospecting activities in Northern France.

Education

Bachelor of Arts in English Language and Literature – University of Surrey (2000)

High School Diploma – Lycée Molière (1997)

IGCSE – Porches International College (1995)

Skills

International Senior Sales Executive

Reviews

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