Marketing Executive at Royal on the Park Hotel & Suites Brisbane (2025-05 – 2026-04)
Led the marketing function as a strategic and creative driver, blending storytelling, brand management, and data-driven campaigns to elevate the hotel's identity, engage audiences and strengthen its presence in Brisbane's market.
- Developed and implemented integrated digital marketing strategies to support revenue goals, achieving 60% growth in social media followers and 45% increase in engagement within a six months period.
- Implemented comprehensive graphic charters for three existing brands (Hotel, Restaurant & Weddings), leading the process from creative concept to full branding and visual identity refresh.
- Managed organic and paid social media campaigns (Meta Ads), including budgeting, audience targeting and performance optimization to improve reach, conversions and ROI.
- Managed four websites content and SEO initiatives (keyword optimization, on-page updates, landing page creation), driving a 20% increase in direct online bookings.
- Executed targeted email marketing campaigns and seasonal promotions, generating $98,000 in revenue and a 10% increase in F&B sales.
- Produced and coordinated professional visual content (photography and videography) to strengthen brand positioning and maintain consistent messaging across all digital channels.
- Tracked and analyzed performance metrics using Google Analytics, Meta Business Suite, and email reporting tools; prepared monthly performance reports with actionable recommendations for senior management.
- Collaborated cross-functionally with Sales, Operations, F&B, Weddings and Conference & Events teams to align marketing initiatives.
- Secured and executed a co-branded Spring Campaign with Sony Music, positioning the hotel as part of a city-wide immersive experience, resulting in $45000 in incremental room revenue and a 8% uplift in F&B sales.
- Develop and manage collaborations with influencers to amplify reach, engagement and brand storytelling.
Sales & Marketing Manager at Accor - Ibis Styles Brisbane (2023-12 – 2024-12)
Transitioning into a marketing role by developing and executing a sales and marketing strategy that expanded brand reach, introduced new revenue streams, and attracted diverse market segments. Led the brand refresh for ibis Styles Brisbane, making it the model property for the national rollout and the first hotel to implement the new visual identity, setting a benchmark for other locations.
- Mentored by the Asia Pacific Marketing Manager and became the go-to marketing resource, supporting other hotel marketing teams in implementing brand and digital strategies.
- Developed and executed a direct partnership strategy with universities and colleges, reducing reliance on third-party agencies and increasing group sales by 30% through targeted engagement with student groups.
- Crafted creative briefs to guide the production of high-quality marketing collateral and communication materials, ensuring brand consistency.
- Managed website content and digital assets across multiple channels (website, microsites, and social platforms), enhancing user engagement and increasing traffic through mobile optimisation and event-driven marketing by 12%.
- Spearheaded local execution of national marketing campaigns, ensuring alignment with corporate strategy while tailoring initiatives to the hotel's unique market.
- Led social media engagement and email marketing initiatives, maintaining brand voice, fostering guest relationships, and driving direct bookings.
- Collaborated with external agencies to produce marketing collateral, providing strategic direction and creative briefs to ensure alignment with brand guidelines.
- Managed a direct report (Sales Coordinator), overseeing conference and event sales while ensuring seamless integration of sales and marketing efforts.
Sales Manager - Australia & Thailand (Brisbane) at Selina Hotels (2023-01 – 2023-11)
Led B2B regional sales and marketing strategy for Selina in APAC, driving brand expansion and business growth across five hotels in Australia and one in Thailand.
- Developed and executed a targeted B2B strategy, aligning revenue goals with key audience segments, resulting in record-breaking revenue growth within three months and an optimised market mix for each hotel.
- Generated $800K+ in group accommodation sales, leveraging strategic partnerships, targeted outreach, and data-driven insight.
- Prospected and managed 100+ key accounts, creating 50+ new business opportunities for future expansion and strengthening Selina's market presence.
- Increased student accommodation market share by 10-12% during the slow season through strategic partnerships, localised marketing and communications.
- Spearheaded Selina's market entry into China, analysing consumer spending trends, leveraging data insights, and optimising student platform engagement.
- Developed and curated marketing content for accommodation platforms, ensuring brand consistency and effective digital positioning.
- Oversaw the visual branding strategy for the opening of Selina Magnetic Island, ensuring strong brand representation and market alignment.
- Represented Selina at trade shows and networking events, increasing brand visibility and forging valuable industry partnerships in the Australian market.
- Cultivated a culture of empowerment and open communication within the team, fostering a high-performing and collaborative work environment.
Project & Innovation Support, Brisbane Olympic Games 2032 at Griffith University (2022-08 – 2022-12)
Selected to provide project support to the Director in establishing a new office from the ground up, assisting with strategic planning, stakeholder engagement, and operational setup.
- Contributed to meetings with faculty directors and senior leadership, managing scheduling, note-taking, and gathering key discussion points for strategic decision-making.
- Supported the Engagement Strategy Mapping for Griffith University's involvement in the Brisbane 2032 Olympics, aligning institutional positioning with long-term opportunities.
- Contributed fresh insights, brainstorming ideas to enhance commercial viability and positioning strategies for the university, including key recommendations presented to the Vice Chancellor.
Business Development Associate at Marriott International, APAC Corporate Office (2022-01 – 2022-06)
Fulfilled this role whilst studying full time. Appointed as the Prospect Merchandiser for Marriott's Asia-Pacific portfolio, leading new business acquisition for over 140 Marriott hotels across Australia.
- Accountable for lead generation and database management, identifying high-value opportunities and nurturing relationships to surpass revenue targets.
- Leveraged a strong industry network to establish strategic connections, driving corporate partnerships and expanding Marriott's market presence.
- Conducted in-depth market research, identifying prospective accounts and developing tailored outreach strategies to generate new business leads.
- Developed and executed targeted email marketing campaigns, effectively communicating new promotions, membership programs, and corporate offers to key stakeholders.
- Created a comprehensive prospect fact sheet, streamlining the onboarding process for new clients across diverse industries by providing essential brand and service insights.
- Delivered customised sales presentations to executive-level prospects, including Directors, Executive Assistants, and university partners, aligning messaging with industry-specific needs to drive engagement and conversions.
Group Sales Coordinator at Marriott International, The Ritz Carlton Hotel (2018-09 – 2019-09)
- Led group sales for retail merchandise, driving strategic initiatives to enhance revenue and customer engagement.
- Generated $80K in group sales within four months, successfully offsetting a revenue downturn by implementing targeted sales strategies and personalised client outreach.
- Optimised marketing communications by revamping product catalogues and sales proposals, improving clarity, engagement, and conversion rates.
- Conceptualised and launched "The Ritz-Carlton Market Experience", an experiential marketing initiative that blended cultural and historical storytelling with retail, elevating the guest experience and strengthening brand affinity. Earned recognition from Marriott Corporate for enhancing guest engagement and driving retail sales.
- Created a full product catalogue, branded merchandise, and experiential retail experiences. Partnered with local vendors to offer regionally inspired products, reflecting the unique essences of the Cayman Islands.
