Haoqian Liu

Senior product designer with 10+ years of end-to-end ownership on complex, workflow-driven B2B SaaS platforms.

Joined

Breadstack as founding designer — built the product from 0→1, established a design system adopted by 12 engineers across 3 development tracks, and helped grow the platform to Canada's #2 cannabis ecommerce solution with 40+ enterprise clients. Comfortable moving from discovery to shipped product without a fully-baked brief: I run my own research, push back when something isn't right, and treat design systems as infrastructure, not an afterthought. Figma is home. AI is part of how I work.

Product Operation Manager at Breadstack Technologies (2025-08 – 2026-01)

• Roadmap & Prioritization: Led product discovery and prioritization, filtering feature requests to align the roadmap with business goals and development capacity.
• Post-Launch Results: Collected post-launch data and user feedback to drive continuous product improvements.

Product Design Lead at Breadstack Technologies (2021-06 – 2025-07)

• End-to-End Design: Designed and delivered core workflows for a highly regulated ecommerce platform in the cannabis industry, balancing usability, compliance, and security requirements.
• Design Systems: Built and maintained a shared component library to keep the UI consistent and help the dev team move faster.
• AI-First Prototyping: Built working code-based prototypes using Claude and Cursor, real interactions, real logic.
• Team Leadership: Managed design priorities and mentored the team to keep the quality high without missing deadlines.
• Cross-Functional Sync: Teamed up with POs, Devs, and QA to make sure our designs were technically feasible and met the requirements.
• Strategic Alignment: Filtered incoming feedback and requests to keep the design team focused on the broader product roadmap.

Senior Product Designer / Funding Designer at Breadstack Technologies (2019-06 – 2021-06)

• Full-Stack Design: Owned the entire process from messy wireframes to polished, dev-ready UI for core product features.
• Founding Designer: Joined as the first designer, leading product design from 0→1 and shaping the foundation of the platform, and design practices.
• Ecosystem Architecture: Designed across every surface of a multi-layered retail platform — customer storefronts, operator dashboards, kiosk apps, and third-party POS integrations — creating coherent journeys across the full retail operation.

UX/UI Designer at Electricianbuy & Sleepcare Technology (2017-06 – 2018-06)

• Hardware-Software Integration: Designed the interface for software that controlled physical hardware, ensuring the digital and physical experience felt like one product.
• UX/UI Execution: Handled the day-to day design tasks, from mapping out user flows to delivering high fidelity visuals and prototypes.
• Global Collaboration: Managed design hand offs and syncs with a development team in China, navigating cross timezone challenges to keep shipping on schedule.

UX/UI Designer at Spot Group Technology (2015-10 – 2017-03)

• Conversational AI Design: Designed the end-to-end mobile experience for a customer-facing app, focusing on making interactions feel natural and easy to use.
• Branding & Visual Identity: Stepped up to lead the brand direction, ensuring a consistent look and feel across the app and all marketing touchpoints.

Bachelor in Interaction Design – Emily Carr University of Art + Design (2011-09 – 2015-05)