Heather Hird

With 15 years of growth and leadership in the Fashion, Beauty, Wellness, and Lifestyle categories, I've specialized in strategic operational growth. I'm experienced in leading commercial strategy for national accounts, scaling distribution businesses at various stages of their growth cycle, and advising founders on cross functional growth strategies and processes related to GTM strategy, channel development, and project management.

Founder & Operational Strategist at Alteration Consulting (2022-01 – Present)

• Work directly with founders of product-based brands to build out their sales channels, pricing, marketing and wholesale strategy; then stay involved to make sure it gets executed
• Assess each brand's situation from the ground up: what's working, what isn't, and what the plan needs to be
• Manage key account relationships and retailer negotiations on behalf of clients
• Launched new core and seasonal product lines for multiple clients, working across product development, pricing, and retail readiness
• 20–60% revenue growth YoY across client portfolio
• 50%+ growth in wholesale accounts year-over-year for clients
• Built the go to market strategy for a baby brand launch in the UK, who's founder went on to win a Entrepreneurship and Innovation Award

Senior Sales and Marketing Brand Manager at Jade Sales Agency (2016-01 – 2023-12)

• Grew the lifestyle portfolio from 2 to 6 brands, representing 50% of agency revenue, and built the commercial strategy behind that growth
• Shaped seasonal sales strategy, product assortment, and channel plans alongside each brand's founders
• Managed 300+ retailer relationships across Ontario and the East Coast; national accounts: Indigo, Well.ca, Sporting Life, Hallmark, Capezio, The Bay
• Responsible for sales forecasting, data analysis, and spotting where growth opportunities were within each brand
• Developed sell-in materials, promotional programs, and retailer ad submissions each season
• Implemented company wide CRM
• Negotiated an exclusive Matt & Nat × Indigo collaboration — 30% sales increase for the brand
• 50% growth for Tofino Towel Co in 2020, following 100% in 2021
• 66% growth for Vancouver Candle Co in 2019

Regional Sales Manager and Designer at Total Spirit Cheerleading (2011-01 – 2016-12)

• Established Eastern Canadian office
• Grew client base, the processes, and the team from the ground up
• Designed and implemented the company's sales tracking, inventory, and order management systems; used company-wide when I left
• Helped grow the company from 3 to 10 employees through consistent territory expansion and new account development
• Grew Ontario territory revenue by 300%+ YoY from 2013 to 2014

Business Marketing – Simon Fraser University (2010-01)

Sport Science – Douglas College (2007-01)