Hessam Ghorbanian

Digital Marketing Management

Talent

Richmond Hill, YorkMember since April 4, 2024

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About

I am a seasoned professional with more than 20 years of experience in Information Technology implementation and Management, Digital Marketing & Advertising (PPC) Management, and Digital Agency Leadership.

Experience

8+ years of solid hands-on experience in digital marketing management including Paid Search and Social Ads Management, Local SEO, Email Marketing, and Website Development
Specialty in maximizing online presence, lead generation and conversion optimization
Developed and executed digital advertising strategies across multiple platforms, including Paid Google Search Ads, Google Display Ads, Facebook Ads to drive brand awareness and membership subscription.
Utilized advanced PPC management techniques to optimize campaign performance, including keyword optimization, bid management, and ad copy testing.
Used Google Analytics to monitor traffic, user demographics and behaviour, and Tag Manager to capture triggers on certain buttons to track users’ registrations & cancellations
Collaborated with internal stakeholders and external partners to align digital advertising efforts with overall business goals and marketing objectives.
Utilized strategic thinking to develop comprehensive digital advertising strategies, incorporating innovative approaches to maximize results and ROI.
Provided regular reporting and analysis of campaign performance to senior leadership, highlighting key insights and recommendations for improvement.