WORK EXPERIENCE
Sales Consultant October 2022 – Present
KIA ON HUNT CLUB – S. DILAWRI Automotive group, Ottawa, Canada.
- Sell vehicles to obtain dealership profit, increase volume while maintaining customer satisfaction.
- Qualify and assist customer needs and obtain information needed to assist making an informed decision.
- Present the vehicles, showcasing the features, values and benefits to increase the desire to purchase.
- Accurately complete all appropriate paperwork related to sales in a timely manner.
- Schedule showroom visit appointments using cold calling and answering incoming calls of prospective customers.
Business Development Manager April 2021 – August 2022
DS AUTOMOBILES – STELLANTIS Group, Morocco
- Increased sales by 35% in 2022 compared to 2021 by implementing a new product positioning strategy combined with targeted activation campaigns.
- Prepared detailed presentations and dashboards with competitive analysis, financial results, and market data using MS Excel.
- Facilitated inventory turnover and product availability by reviewing inventory levels and production schedules.
- Collaborating with finance, logistics and the manufacturer to place orders and manage shipments.
- Provide leadership and support to sales team, in the areas of stock availability, transportation of ordered vehicles, pricing, and promotions.
- Client relationship management: Establishing and maintaining long-lasting relationships with corporate clients for future sales, after-sales support, and other supporting car sales requirements.
- Expertise in expanding sales area-wise: unlocked new zones in Morocco by opening 2 DS stores in 2 different cities.
- Implemented a new price positioning strategy: Exceed the 2021 Margin target by 11%.
Product and Ordering Planner: HONDA, FERRARI and SEAT. Nov 2018 – March 2021
UNIVERS MOTORS, Morocco (The exclusive importer of Honda, Honda Motorcycles, Ferrari and Seat brands in Morocco)
- Manage ranges of products and prices to ensure the competitiveness of the brands.
- Follow up the life cycle of vehicles (special series, product launch and runout) and negotiating marketing aids.
- Report the market performance to manufacturers and track KPIs in a consistent and timely manner.
- Selected by the CEO to take ownership to manage the project of new stock management solution integration
- Acted as liaison between business, sales and manufacturers teams to refine the product strategy and incorporate features based on market demands.
- Built the marketing plan and budget proposal (Annually volume, mix, profit, incentives, and business contribution).
- Implemented a new pricing policy for dealers based on quarterly sales volume challenges: Increased sales to dealers by 34%.
- Collaborate with cross-functional teams such as logistics, ordering, and finance to Manage inventory and shipments
Product and Pricing Manager: BMW, MINI Sept 2016 – Nov 2018
BMW Group, Morocco
- New model and variant introduction planning / product roadmap planning (short/med/long-term)
- Conducted tactical initiatives for all models across the brands to improve sales and option pricing reviews to enhance per unit profitability.
- Managed a product portfolio of 18 models..
- Benchmark and Competitive analysis to Research and analyze trends in sales, promotions, new products launches and consumer behavior.
- Track and interpret data on factors that affect monthly financial statements for senior management.
- Coordinate and provide all relevant data, product literature, texts, information to the sales team to better improve product knowledge.
- Brochures and support tools planning (Budget, content, design, timing) across all products .
- Product contact for all external and internal communications, requests, and issues.
- Negotiate FOB price and positioning strategy in collaboration with BMW AG Product team.
- Frequent trips to attend new product launches and train the trainer programs: BMW AG Munich (Germany).
Assistant Product and Pricing Manager Jul 2013 –Aug 2016
PEUGEOT – STELLANTIS Group, Morocco
- Product management and marketing responsibility of 7 models for the Moroccan Market.
- Launched 6 models in 2 years.
- Implemented an aggressive pricing strategy combined with a special sales incentives program for the PEUGEOT BIPPER: Sales growth of 60% in 2015 Vs 2014.
- Extended the PEUGEOT 208 range (Launched new diesel version fully loaded): Sales growth of 94% in 2016 Vs 2015.
- Prepared regular reporting to all levels of management including CEO direct reports.
- Assist in planning tasks include model and promotional pricing, competitive analysis and benchmarking as well as a market watch of relevant segment competitors.
- Manage entire process of new product introductions from SAP SKU set up, brand communication, product pricing, customer discount programs to the press release.
