Jocelyn C.

I’m a storyteller and strategic marketer with 9 years of B2B marketing experience, focused on content strategy. I have built content programs that drive organic growth, demand generation, and customer engagement. I’ve led full-funnel content campaigns from ideation through execution to evaluation. I am impact-driven, and I am both creative and analytical in my work.

Global Content Marketing Manager at Quadient Inc. (2022-10 – 2026-02)

Quadient is a global B2B SaaS company that provides financial automation solutions (multi-product environment).

• Grew organic traffic 70%+ YoY by building an SEO-driven content strategy around customer pain points, high-intent search topics, and solution areas, using customer and search insights.
• Owned content and messaging for a full-funnel demand gen campaign targeting 956 ICP-fit accounts to deliver 75 MQLs, 17 opportunities, and $750K in pipeline.
• Built sales enablement content regularly, including battlecards, one-pagers, pitch decks, and customer stories that helped revenue teams communicate differentiation and move deals forward.
• Led content strategy across product launches, integrated campaigns, and web experiences, turning complex technical concepts into clear, value-driven content for every stage of the buyer journey.

Content Marketing Manager at Lunchbox Technologies (2021-06 – 2022-08)

Lunchbox is a VC-backed restaurant tech startup.

• Built the content function from the ground up, developing a full-funnel content engine spanning SEO articles, product content, case studies, ebooks, whitepapers, landing pages, infographics, video, and paid social.
• Drove 120% MoM organic traffic growth over 8 months by executing an SEO and editorial strategy around search demand and high-value topics.
• Created a customer advocacy program and turned customer insights into content used across the website, sales enablement, and demand gen.

Content & Product Marketing Manager at Procore Technologies (2018-10 – 2020-09)

Procore is a B2B construction management software company (early-stage startup when I joined; now publicly traded).

• Managed the Canadian branch's content strategy and editorial calendar, aligning GTM initiatives with regional business priorities, including product launches, demand gen campaigns, and sales enablement efforts.
• Translated complex and technical product capabilities into customer-centric messaging, thought leadership, and multi-channel campaigns that supported pipeline growth and product adoption.
• Supported demand generation and full-funnel B2B campaigns by producing content and assets, including case studies, whitepapers, blogs, ebooks.

Honours Bachelor of Arts in Journalism – Wilfrid Laurier University (2008 – 2012)