Principal UX Designer and Accessibility advocate
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13 years of experience in UX Design (User Research & Analysis, Design Thinking, Information Architecture, User Centered Design, Usability Testing, WCAG 2.1 Accessibility Considerations).
Communicating with the client to understand the business goal, gather the business & technical requirement. Interact with stakeholders to collect all data required to understand market segment & user profile. Defining usability criteria for the project. Understand users, their task & environment to create user profile/persona, conduct user interviews, observation/contextual enquiry, task flows, user flows, information architecture (IA), design wireframes & prototypes. Performing heuristic evaluation, conduct usability testing throughout the process of design & at the end to ensure match up with usability criteria defined.
Worked with cross-functional teams and different web and mobile platforms to be aligned in terms of technology & implementation.
Experience of leading team (UI and UX Designers) & proven track record working in various team sizes performing cross-functional roles.
Extensive track record in web and mobile UI designing - from concept to release – to produce quality products that exceed expectations.
Commitment to delivering the optimal customer experience, internal and external.
Excellent communication skills – verbal and written, reasonable, persuasive and credible.
Experience of directly reporting to CTO, CEO, VP and Senior Directors, also experienced at managing Program Managers, Project Managers, Technical architects, Business stakeholders, Control partner compliance (Audit, Strategic Sourcing, CDO, Enterprise Risk, Operational Risk, Infra readiness), Multi-vendor, multi delivery location in onsite/offshore model.
Demonstrated success working in complex and hierarchical organizations with highly structured governance models, as well as flat organizations with little to no governance processes.
Worked in Agile environment using Azure Devops (TFS), MS Teams, MS Project/Planner & Share point
13 years of experience in UX Design (User Research & Analysis, Design Thinking, Information Architecture, User Centered Design, Usability Testing, WCAG 2.1 Accessibility Considerations).
Communicating with the client to understand the business goal, gather the business & technical requirement. Interact with stakeholders to collect all data required to understand market segment & user profile. Defining usability criteria for the project. Understand users, their task & environment to create user profile/persona, conduct user interviews, observation/contextual enquiry, task flows, user flows, information architecture (IA), design wireframes & prototypes. Performing heuristic evaluation, conduct usability testing throughout the process of design & at the end to ensure match up with usability criteria defined.
Worked with cross-functional teams and different web and mobile platforms to be aligned in terms of technology & implementation.
Experience of leading team (UI and UX Designers) & proven track record working in various team sizes performing cross-functional roles.
Extensive track record in web and mobile UI designing - from concept to release – to produce quality products that exceed expectations.
Commitment to delivering the optimal customer experience, internal and external.
Excellent communication skills – verbal and written, reasonable, persuasive and credible.
Experience of directly reporting to CTO, CEO, VP and Senior Directors, also experienced at managing Program Managers, Project Managers, Technical architects, Business stakeholders, Control partner compliance (Audit, Strategic Sourcing, CDO, Enterprise Risk, Operational Risk, Infra readiness), Multi-vendor, multi delivery location in onsite/offshore model.
Demonstrated success working in complex and hierarchical organizations with highly structured governance models, as well as flat organizations with little to no governance processes.
Worked in Agile environment using Azure Devops (TFS), MS Teams, MS Project/Planner & Share point
I did Bachelors of Computers Applications back in 2004 and later I did web designing certificate, since then I am in the field of UX design. I groomed myself to further my career ladder.
