Jacques Besner
Educator, Consultant and Beauty and Makeup Expert
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About
Jacques Besner's journey into the world of beauty began with his father, renowned Abstract-Constructivist sculptor Jean-Jacques Besner, and his mother, a professional seamstress and couturière, who immersed him in art, history, and fashion from a young age. Fascinated by Vogue and the silver screen beauties, Jacques quickly developed a talent for drawing, color, and makeup.
From experimenting with bold looks in clubs to honing his skills with MAC, Versace, Benefit, Estée Lauder, and Make Up For Ever, Jacques's expertise grew exponentially. His role as a Makeup Teacher at LaSalle College solidified his status as a makeup connoisseur, where he crafted the Master Class to push students' artistry to new heights.
Jacques's diverse experience spans being a Beauty Editor for Magistrale magazine and the Head Beauty Writer for Best Kept MTL. With a portfolio featuring collaborations with top photographers, brands, and clients, Jacques Besner's name is synonymous with innovation and excellence in the beauty industry.
Experience
Jacques Besner has over two decades of experience in the beauty and cosmetics industry, encompassing various roles that highlight his expertise and leadership skills.
Academic Manager/Coordinator for Beauty Programs at LaSalle College Montreal (2019 - June 2024):
- Oversaw recruitment and hiring of staff for Esthetics, Hairdressing, and Makeup courses.
- Managed department pedagogy and COVID-19 crisis protocols.
- Facilitated the online transition of theoretical classes.
- Created beauty looks and led teams for 90 models.
- Modernized programs to promote inclusivity and achieved a high rate of successful students.
- Innovated and structured new course offerings, boosting enrollment and generating significant income.
- Optimized SEO strategies and built readership, forging links with over 75 brands.
- Produced enticing content and launched a new magazine.
- Recruited and directed artists for a successful cultural performance.
- Innovated styles for over 400 performers and managed talent schedules.
- Successfully introduced Benefit Cosmetics to the Quebec and Ontario markets, recruiting and training new staff.
Education
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Jacques Besner's career in the beauty industry took off early, driven by a relentless passion for makeup and fashion. His hands-on experience with top brands like MAC, Versace, Benefit Cosmetics, and Estée Lauder provided invaluable learning opportunities that formal education could not match. As he swiftly moved up the ranks, taking on roles such as Academic Manager and Coordinator for Beauty Programs at LaSalle College, Jacques dedicated himself to refining his craft and leading others.
His commitment to advancing his career through practical, real-world experiences left little time for traditional schooling, as he continuously sought to innovate and excel in the ever-evolving beauty industry.