Jaime Marie

I am a YouTube expert, strategist, producer, and channel manager who builds, launches, and scales YouTube channels of any size from brand-new creators to established multi-million subscriber brands. I develop strategy from the ground up, architect complete content and operational systems, and lead end-to-end creative execution to drive consistent, long-term growth. With hands-on experience as an editor, designer, and creative, I’m able to lead extremely efficient and high-quality production teams without wasting time, budget, or resources.

Because I understand every stage of the pipeline, I set the right standards, streamline workflows, maintain brand consistency, and push teams to deliver their best work.

As a business operations manager and AI systems expert, I build automated workflows for YouTube production, CRM, recruiting, and company operations reducing bottlenecks, cutting costs, and multiplying output. I also recruit and build entire creative teams myself when needed, eliminating the hiring burden for clients and ensuring the right talent is in place from day one. I’ve scaled channels into the multi-million–subscriber range, produced viral videos with tens of millions of views, led global creative teams of 100+, and built automated systems that increased operational efficiency by more than 50%.

My work blends creative direction, operational leadership, data-driven strategy, and AI innovation to help brands grow smarter and faster. Now, I’m bringing this expertise to Upwork with the goal of partnering with multiple clients and helping multiple channels grow at once because YouTube strategy, creative development, and building high-performance systems is not just my career, it’s my passion.

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I have 8+ years of experience as a YouTube Producer, Channel Manager, and Strategist, specializing in SEO, metadata optimization, retention strategy, and large-scale channel growth. I’ve led full YouTube operations across multiple companies, overseeing production pipelines, approvals, team coordination, and performance optimization. My work includes scaling channels from 4M to 11M+ subscribers, producing 100+ viral videos (including a 33M-view hit), and reviewing thousands of creative assets to ensure clarity, pacing, and consistent brand execution.

In addition to creative and operational leadership, I am an expert in AI content generation, AI-supported YouTube channels, and building custom AI systems and automations that streamline workflows. I’ve designed automated Notion, Monday, Airtable, and CRM hubs that improved operational efficiency by more than 50 percent, reduced delays, and strengthened communication clarity across remote teams.

I’ve hired and led global teams of 100+ creatives, editors, and operations staff, built SOPs, onboarding systems, HR workflows, and cross-functional coordination channels that kept fast-moving organizations aligned. My background blends YouTube strategy, SEO, production leadership, operations, HR, AI automation, and workflow design, allowing me to support founders, maintain structure, simplify complexity, and keep teams operating at a high level.

8 Years of Experience