Jaron Mader

I’m an advanced graphic designer and creative director with 12+ years of experience in branding and high performance, multi-channel marketing across digital, social, email, web, OOH, print, packaging and environmental channels.

Advanced Adobe Creative

Suite user with deep experience in all facets of creative direction and execution, campaign development, illustration, brand systems and high-volume production. Most recently I led creative across JOEY Restaurants, LOCAL Public Eatery, SALTLIK and the group’s employer brands, supporting a 49-location portfolio across Canada and the United States. Experienced in developing creative for A/B testing, interpreting performance data with marketing team and translating findings into stronger, higher-converting work.

Currently I’m freelancing with multiple brands, including a continued relationship with JOEY Restaurant Group.

LEAD CREATIVE - JOEY RESTAURANT GROUP

(2021-04 - 2026-07)

• Led two designers and two social media managers while directing agencies, photographers, video editors and various contractors --collaborating with stakeholders, presenting ideas, and more, all while also producing content and creative.
• Led creative for JOEY Restaurants, LOCAL Public Eatery, SALTLIK and employer brands, supporting 49 locations across Canada and the United States.
• Directed high performing creative across paid and organic social, email, Google Ads, Performance Max, web, print, menus, OOH advertising, photography, and video.
• Brought copywriting in-house, saving approximately $30,000. Created a tagging system for content to reduce time spent on searches for relevant / up-to-date content
• Utilized relevant campaign data to increase ad performance, email and social output for our Gift Card Campaign, more than doubling gift-card sales while maintaining audience retention.
• Partnered with brand managers and growth marketing teams to translate performance data into A/B tests and creative iterations focused on engagement, conversion and sales.
• Oversaw multiple record-setting Instagram and TikTok posts for JOEY and LOCAL as Interim Social Lead.
• Built modular templates and repeatable design systems for menus, email, web advertising and paid social, increasing testing velocity, consistency and production efficiency.
• Led eight JOEY and five LOCAL openings, adapting brand systems and launch campaigns across multiple channels.
• Worked with DoorDash for five years from the restaurant-partner side, developing familiarity with its processes, platform requirements and client experience.

GRAPHIC DESIGNER - THE CITY OF BURNABY

(2018-01 - 2021-04)

Created accessible communications across web, social media, out-of-home, large-format and print during the rollout of a new city-wide brand direction. Evolved the visual system through typography, colour, photography, copy, layout and information hierarchy while managing complex government systems and approvals.

ART DIRECTOR / GRAPHIC DESIGNER (PATERNITY CONTRACT) - BEST BUY

(2017)

5 MONTHS

• I developed national digital campaign creative within an established retail design system, directing production artists, animators and content specialists, as well as developing environmental design for in-store signage and permanent display.
• Created Best Buy’s holiday campaign identity, directed its annual catalogue photography and supported a massive national Rogers mobile-plan launch.

LEAD DESIGNER - SPUD.CA

(2014-11 - 2017-05)

My beginnings in e-commerce and restaurant marketing. Promoted from junior designer to lead designer within one year. Managed two designers and a photographer. Led ecommerce creative across email, landing pages, web advertising, social, video, packaging and brand campaigns for SPUD.ca, Juicebox and BeFresh Market.

• Designed data-driven campaign variations and A/B tests across subject lines, imagery, colour, timing and layout to improve response and user acquisition.

INDEPENDENT CREATIVE DIRECTOR & DESIGNER - JARON MADER DESIGNS

(2013)

As a freelance creative I provide brand strategy, creative direction, graphic design, illustration and integrated campaign development for agencies, hospitality businesses and independent brands.

• I’ve developed identities, creative process solutions, brand guidelines, advertising systems and digital campaigns for clients including OUTtv, Happy Birthday Salon, Himalayan Hydration, Kelowna Arts Academy, MoodBoard Media, Spacca Napoli, Joey Restaurant Group and more.