Jay Soni

Results-driven Pharmaceutical & Healthcare Sales Professional with 7+ years of HCP-facing and specialty pharma sales experience across Canada and India. Proven expertise in needs-based selling, physician targeting, territory business planning, and prescription growth — with a strong track record managing complex product lines and building long-term customer loyalty. MBA-educated with deep scientific grounding (MSc Biotechnology), strong business acumen, and Salesforce CRM proficiency.

Multiple award recipient: Nutrition Officer of the Quarter, STAR Performer of the Quarter, and Achiever of the Month.

Pharmacy Sales Representative - Impres Inc. - Edmonton, AB, Canada

(2025-04 - 2026-01)

• Managed territory as an independent business unit — developed short- and long-term customer plans, prioritized accounts by potential, and executed structured call cycles to achieve sales objectives.
• Applied needs-based selling with pharmacy and HCP customers to identify clinical and business needs; positioned products as targeted solutions driving long-term adoption.
• Increased account engagement by 30% through structured in-person visits, lunch-and-learn sessions, and tailored product presentations.
• Drove new account acquisition through proactive prospecting, cold calling, and walk-ins — expanding territory reach within year one.
• Recognized as Achiever of the Month for delivering the highest volume of educational sessions, accelerating product awareness and customer loyalty.
• Maintained 100% promotional compliance; utilized Salesforce CRM to track interactions, optimize call frequency, and build data-informed account strategies.
• Collaborated cross-functionally with marketing, medical, and training teams to support product launches and field campaigns.

Senior Sales Officer – Nutrition Division - Nestlé India Ltd. - Ahmedabad, India

(2019-11 - 2023-07)

• Managed territory as an entrepreneurial business unit — formulated physician account plans, leveraged doctor-level data to individualize selling, and optimized HCP call frequency.
• Delivered needs-based selling conversations achieving a 35% increase in HCP engagement and 28% uplift in prescription rates.
• Grew territory sales by 25% in year one through strategic account planning, effective call routing, and consistent message delivery across complex product lines.
• Exceeded annual sales targets by 20% through cross-functional collaboration, agile market response, and targeted promotional campaigns.
• Organized monthly scientific events and CME-style seminars driving a 25% increase in product awareness among HCPs and office staff.
• Managed 4 major distributors; conducted comprehensive market analysis to identify growth areas and formulate territory expansion plans.
• Utilized Salesforce CRM to track HCP interactions and develop targeted account strategies — contributing to 10% improvement in sales efficiency.
• Awarded Nutrition Officer of the Quarter and STAR Performer of the Quarter for outstanding territory results.

Expert Sales Executive – Dental Division - GSK Consumer Healthcare Ltd. - Ahmedabad, India

(2015-06 - 2018-01)

• Promoted a specialty oral health portfolio (Sensodyne, Crocin) across 110+ healthcare providers — delivered scientific product detailing achieving 35% growth in prescriptions.
• Conducted 350+ monthly HCP visits to dentists, chemists, and hospital stakeholders; adapted selling approach based on situational awareness and stakeholder dynamics.
• Developed individualized account plans using doctor-level data and territory analysis, optimizing call frequency and HCP targeting.
• Delivered a 20% increase in regional sales revenue by identifying business opportunities within territory data and executing focused growth strategies.
• Trained 50+ paramedical and healthcare staff on GSK product benefits, enhancing recommendation quality and adoption across office teams.

Master of Business Administration - MBA - Glasgow Caledonian University, London, UK (2018-01 - 2019-05)

Master of Science - Biotechnology - Nirma University, Ahmedabad, India (2013-06 - 2015-05)