Jie Wu

I obtained a master's degree from the University of Ottawa in Communication. One of my areas of expertise is academic research and writing; I graduated with a thesis and publications as the first author. At the 2024 INTERCOMM conferences held by the University of Ottawa, I presented my thesis and was selected as one of the best presenters in the conference.

Over the past four years, I have developed a strong foundation in website management, social media marketing, graphic design, and project management. I have worked within different institutions such as academic environments, the Government of Canada, and private companies.

KONRAD-ADENAUER-STIFTUNG CANADA - Freelance Project Assistant 

Ottawa, ON

05/2024 to 06/2024

• Assisted with organizing department projects to ensure timely completion and adherence to objectives.
• Contributed to the creation of images and videos promoting KAS Canada, enhancing brand visibility and engagement.

A D Metro - Junior Marketing Strategist

Ottawa, ON

01/2023 to 04/2024

• Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates
• Performed market research using various tools such as Google Analytics or Salesforce CRM software
• Developed and implemented B2B marketing strategies to optimize customer acquisition and retention
• Achievement: Successfully helped the company to gain 700+ followers on LinkedIn Page and Promote cooperation with 5 corporations and increase product sales

University of Ottawa - Teaching Assistant 

Ottawa, ON

09/2022 to 04/2024

• Course: CMN 2160, CMN 3174, CMN 3130, CMN 4185
• Meet with students during office hours and answer students' questions such as course concepts and assignments
• Mark assignments and tests and provide sufficient feedback

Health Canada - Digital Communications Advisor (Co-op)

Ottawa, ON

01/2021 to 04/2021

• Coordinated with Senior Digital Communications Advisor to design, optimize, and publish web content for Health Canada and the Public Health Agency of Canada in line with Canada.ca style and guidelines and the Treasury Board Secretariat budget
• Conducted project management through the setting of objectives, stages, and ensured the timely meeting of projected deadlines

Carleton University: Info Tech Service - Web Communications Advisor (Co-op)

Ottawa, ON

09/2020 to 12/2020

• Moved newly created web pages into the Content Management System, redesigned all social media channels, and created initial communications campaign
• Advised and trained staff members on social media and website management, such as the running of the departmental blog, social media channels, and backend maintenance

Carleton University: Indigenous/Canadian Studies - Digital Media/Content Development Assistant (Co-op)

Ottawa, ON

07/2020 to 09/2020

• Worked with faculty and staff to develop plan to revitalize website and social media presence, including campaign preparation and implementation
• Created and distributed a faculty-wide survey, then aggregated results to produce a cohesive report on possible website sitemaps and which research to highlight

MA in Communication (Thesis) - University of Ottawa - 2024

BA in Communication - Carleton University -2021