Joe Safi

• Passionate corporate storyteller and certified NLP coach with over 25 years of experience in media and marketing.
• Creative brand guardian, specializing in corporate films and innovative story-selling videos and funnels,
• Skilled in conflict management, problem-solving, and delivering impactful training and consultancy services.

FOUNDER & CORPORATE STORYTELLER

Dec 2011 – present BLACK UNICORN FZ LLC

• Spearheaded a boutique media and marketing firm specializing in corporate storytelling and video production.
• Developed and executed impactful marketing strategies that significantly increased brand visibility and sales.
• Provided storytelling coaching, fostering effective communication within various organizational structures.

Jan 2008 – Nov 2011: e-MOTION INTERNATIONAL

• Managed a dynamic post-production team, ensuring high-quality outputs.
• Directed and edited a wide range of video content, from corporate to creative projects.

Jan 1999 – Dec 2007: FREELANCER

• Offered a broad range of media services including corporate storytelling, video direction, and production management.

  NOTABLE MEDIA AND MAREKTING CLIENTS & PROJECTS - SINCE 1999

COACHING & TRAINING EXPERIENCE – SINCE 2016

• 250+ hours of training in various institutions on topics including filmmaking, storytelling, communication skills, and human values.
• 500+ hours of coaching and mentoring in diverse settings, focusing on entrepreneurship, Story-Selling, NLP techniques, problem-solving, and personal development.

Sep 2016 to Mar 2018: FLAT 6 LABS / ALT CITY / ELEVATE IMPACT

• Flat 6 Labs is the MENA region's leading seed and early-stage venture capital firm
• Alt-City Incubator Program is a leading startup support hub in Lebanon, with a focus on new media, web/mobile, and gaming, including for-profit social impact ventures
• Elevate Impact Accelerator formed in partnership with UNICEF, funded by the Kingdom of the Netherlands, and hosted by Beirut Digital District (BDD) – is the first social impact accelerator created in cooperation with any UN agency globally.

EDUCATION

1983 – 1996: Collège Notre Dame de Jamhour French Baccalaureate (Maths)

CERTIFICATIONS

2018: MENAPE Etiquette Train the Trainer

2017: 4 Life Cross-Gender Communication

2016: Living 4 Real – David Molden NLP Business Practitioner