FOUNDER & CORPORATE STORYTELLER
Dec 2011 – present BLACK UNICORN FZ LLC
- Spearheaded a boutique media and marketing firm specializing in corporate storytelling and video production.
- Developed and executed impactful marketing strategies that significantly increased brand visibility and sales.
- Provided storytelling coaching, fostering effective communication within various organizational structures.
HEAD OF POST-PRODUCTION & VIDEO DIRECTOR
Jan 2008 – Nov 2011: e-MOTION INTERNATIONAL
- Managed a dynamic post-production team, ensuring high-quality outputs.
- Directed and edited a wide range of video content, from corporate to creative projects.
CREATIVE MEDIA PROFESSIONAL
Jan 1999 – Dec 2007: FREELANCER
ADIPEC • Audi Arabia • BBDO • Boss • C40 Cities • Chanel • Clive Christian • Coca Cola • Dubai Lynx • Expo 2020 • FEI Endurance Race • Initiative MENA • Johnson & Johnson • KFC Arabia • Les Laboratories Servier • Maggi Arabia • Maison Mishmashi • Ministry of Environment UAE • MTV Arabia • Oxy Oman • Prisme International • RAAP Evoke • Renault Sport Club Lebanon • Turner-TIME • Dubai Executive Council • Davidoff • Dubai World Cup • EIAST • Emaar • FINA • France 24 • French Business Council of Dubai • French Business Group of Abu Dhabi • HSBC • Mars Arabia • Total UAE • Total Shams • Toyota UAE • Unifrutti
COACHING & TRAINING EXPERIENCE – SINCE 2016
- 250+ hours of training in various institutions on topics including filmmaking, storytelling, communication skills, and human values.
- 500+ hours of coaching and mentoring in diverse settings, focusing on entrepreneurship, Story-Selling, NLP techniques, problem-solving, and personal development.
NOTABLE MENTORING & JUDGING EXPERIENCES
Sep 2016 to Mar 2018: FLAT 6 LABS / ALT CITY / ELEVATE IMPACT
- Flat 6 Labs is the MENA region's leading seed and early-stage venture capital firm
- Alt-City Incubator Program is a leading startup support hub in Lebanon, with a focus on new media, web/mobile, and gaming, including for-profit social impact ventures
- Elevate Impact Accelerator formed in partnership with UNICEF, funded by the Kingdom of the Netherlands, and hosted by Beirut Digital District (BDD) – is the first social impact accelerator created in cooperation with any UN agency globally.
