June 2022 to present
EcoSchools Canada, Remote, Canada
Communications Manager
- Led the Communications team, supervising staff and overseeing the planning and execution of campaigns across partnerships, contests, awards, events, and other key initiatives.
- Developed and executed a comprehensive content marketing and engagement calendar that supports national strategic objectives, program timelines, and sustainable campaigns.
- Planned, launched, and managed influencer marketing and social media initiatives across platforms like Instagram, LinkedIn, Facebook, YouTube, and X.
- Worked closely with the Executive team to develop goals for the organization.
- Monitored, measured, and reported on key digital marketing metrics (e.g., CTR, open rates, engagement, conversion rates, website traffic).
April 2021 to June 2022
Viva Health Products, Richmond, Canada
Marketing Coordinator
- Planned and executed B2C and B2B marketing strategies to support brand growth and customer engagement.
- Managed multi-channel campaigns, including print, email, social media, and content marketing, tracking performance and outcomes.
- Created content for eCommerce, email, and social media, including copywriting, graphic design, scheduling, and social media ads.
- Developed branded advertising campaigns, supporting photo and video editing to ensure consistent brand visuals.
- Coordinated influencer and brand ambassador partnerships to enhance brand awareness and expand online reach.
May 2018 to February 2021
Jewish Community Centre, Vancouver, Canada
Marketing Assistant
- Created engaging social media content, including videos and graphics across platforms such as Facebook, Instagram, and YouTube.
- Designed and distributed marketing materials for fitness programs, including ads, printed flyers, brochures and newsletters.
- Supported the development of marketing strategies and creative ideas for campaigns.
- Assisted with fitness schedules and bulletin boards, ensuring accurate and timely updates.
- Monitored social media performance and optimized email campaigns using Mailchimp to improve open and click rates.
Dec 2016 to Sep 2017
Bimbo Colombia, Bogota, Colombia
CSR & Internal Communications Analyst
- Developed and executed internal communication strategies across nine Latin American countries to enhance employee engagement and alignment.
- Coordinated Corporate Social Responsibility (CSR) initiatives in Colombia, supporting community impact and corporate reputation.
- Contributed to the production of an internal corporate magazine reaching over 10,000 employees, including content planning and editing.
- Planned and managed large-scale employee wellness events, engaging over 1,000 staff and promoting workplace well-being.
