Jose Marulanda

Dedicated and creative Communications Manager with over 8 years of experience creating marketing and communication campaigns. Passionate about working in the sustainability sector, focused on projects that promote positive change and align with purpose-driven goals.

June 2022 to present

EcoSchools Canada, Remote, Canada

Communications Manager

• Led the Communications team, supervising staff and overseeing the planning and execution of campaigns across partnerships, contests, awards, events, and other key initiatives.
• Developed and executed a comprehensive content marketing and engagement calendar that supports national strategic objectives, program timelines, and sustainable campaigns.
• Planned, launched, and managed influencer marketing and social media initiatives across platforms like Instagram, LinkedIn, Facebook, YouTube, and X.
• Worked closely with the Executive team to develop goals for the organization.
• Monitored, measured, and reported on key digital marketing metrics (e.g., CTR, open rates, engagement, conversion rates, website traffic).

April 2021 to June 2022

Viva Health Products, Richmond, Canada

Marketing Coordinator

• Planned and executed B2C and B2B marketing strategies to support brand growth and customer engagement.
• Managed multi-channel campaigns, including print, email, social media, and content marketing, tracking performance and outcomes.
• Created content for eCommerce, email, and social media, including copywriting, graphic design, scheduling, and social media ads.
• Developed branded advertising campaigns, supporting photo and video editing to ensure consistent brand visuals.
• Coordinated influencer and brand ambassador partnerships to enhance brand awareness and expand online reach.

May 2018 to February 2021

Jewish Community Centre, Vancouver, Canada

Marketing Assistant

• Created engaging social media content, including videos and graphics across platforms such as Facebook, Instagram, and YouTube.
• Designed and distributed marketing materials for fitness programs, including ads, printed flyers, brochures and newsletters.
• Supported the development of marketing strategies and creative ideas for campaigns.
• Assisted with fitness schedules and bulletin boards, ensuring accurate and timely updates.
• Monitored social media performance and optimized email campaigns using Mailchimp to improve open and click rates.

Dec 2016 to Sep 2017

Bimbo Colombia, Bogota, Colombia

CSR & Internal Communications Analyst

• Developed and executed internal communication strategies across nine Latin American countries to enhance employee engagement and alignment.
• Coordinated Corporate Social Responsibility (CSR) initiatives in Colombia, supporting community impact and corporate reputation.
• Contributed to the production of an internal corporate magazine reaching over 10,000 employees, including content planning and editing.
• Planned and managed large-scale employee wellness events, engaging over 1,000 staff and promoting workplace well-being.

Certificate in Marketing Communications

British Columbia Institute of Technology, BCIT

Burnaby, Canada | December 2020

Diploma in Business Communications

Greystone College

Vancouver, Canada | April 2019

Bachelor of Social Communications and Journalism

Externado de Colombia University.

Bogota, Colombia | October 2017