Joseph Moore
Senior Sales and Operational Growth Executive
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About
Board-level executive with 30+ years of experience leading revenue growth, commercial strategy, and operational execution across manufacturing and multi-site environments. Proven ability to scale businesses, improve margins, and deliver enterprise value through disciplined leadership and measurable performance.
Experience
Vice President, Retail North America - CDA Industries - Canada / United States
Led large-scale retail growth, customer development, and operational expansion initiatives supporting national retail programs, merchandising execution, operational modernization, and strategic customer partnerships throughout North America.
- Scaled revenue from approximately $14M to more than $50M in business volume
- Increased company valuation from $8M to $25M (212% growth) within a single fiscal year
- Led $10M+ commercial programs with national and international clients
- Supported multi-site operational growth initiatives including development and expansion of a 250-employee Atlanta manufacturing operation
- Contributed to operational leadership across Canadian operations employing more than 1,000 personnel
- Worked extensively with major retail, grocery, convenience, fuel, and consumer-focused channels
- Developed strong working relationships across major retail organizations, suppliers, operational teams, and customer stakeholders
- Led operational modernization initiatives integrating engineering, production, inventory management, shipping, customer coordination, workflow systems, and operational visibility tools
Chief Operating Officer - HIG Harvard Investment Group - Ontario, Canada
Directed operational growth initiatives focused on customer development, organizational leadership, operational accountability, workflow improvement, team coordination, and scalable business operations.
- Led post-acquisition turnaround and restructuring
- Identified and corrected major financial and operational inefficiencies
- Stabilized revenue and restored profitability across multiple facilities
- Directed large-scale workforce and operational transformation
- Supported performance-focused operational strategies improving business coordination, customer responsiveness, workflow visibility, and organizational growth initiatives
President - Abbey Store Fixtures - Ontario, Canada
Led customer-focused retail fixture and operational support initiatives involving retail execution planning, merchandising support systems, operational coordination, supplier management, customer relationship development, and operational growth activities.
- Led full commercial and operational performance
- Expanded client base across major national retailers
- Improved profitability through operational efficiency and cost control
- Built sales pipeline and strengthened long-term client relationships
- Worked closely with retailers, suppliers, operational teams, and customer stakeholders supporting retail-focused project execution
Education
Business, Marketing, Finance, Engineering - Ryerson University (Toronto Metropolitan University)
