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Joseph Moore

Joseph Moore

Senior Sales and Operational Growth Executive

Talent
MississaugaMember since May 17, 2026
North American Sales LeadershipRetail Expansion & Market GrowthNational Account DevelopmentRetailer Relationship ManagementConsumer Product Retail ExecutionDistribution Channel GrowthStrategic Business DevelopmentMulti-Channel Retail Operations
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North American Sales LeadershipRetail Expansion & Market GrowthNational Account DevelopmentRetailer Relationship ManagementConsumer Product Retail Execution

About

Board-level executive with 30+ years of experience leading revenue growth, commercial strategy, and operational execution across manufacturing and multi-site environments. Proven ability to scale businesses, improve margins, and deliver enterprise value through disciplined leadership and measurable performance.

Experience

Vice President, Retail North America - CDA Industries - Canada / United States

Led large-scale retail growth, customer development, and operational expansion initiatives supporting national retail programs, merchandising execution, operational modernization, and strategic customer partnerships throughout North America.

  • Scaled revenue from approximately $14M to more than $50M in business volume
  • Increased company valuation from $8M to $25M (212% growth) within a single fiscal year
  • Led $10M+ commercial programs with national and international clients
  • Supported multi-site operational growth initiatives including development and expansion of a 250-employee Atlanta manufacturing operation
  • Contributed to operational leadership across Canadian operations employing more than 1,000 personnel
  • Worked extensively with major retail, grocery, convenience, fuel, and consumer-focused channels
  • Developed strong working relationships across major retail organizations, suppliers, operational teams, and customer stakeholders
  • Led operational modernization initiatives integrating engineering, production, inventory management, shipping, customer coordination, workflow systems, and operational visibility tools

Chief Operating Officer - HIG Harvard Investment Group - Ontario, Canada

Directed operational growth initiatives focused on customer development, organizational leadership, operational accountability, workflow improvement, team coordination, and scalable business operations.

  • Led post-acquisition turnaround and restructuring
  • Identified and corrected major financial and operational inefficiencies
  • Stabilized revenue and restored profitability across multiple facilities
  • Directed large-scale workforce and operational transformation
  • Supported performance-focused operational strategies improving business coordination, customer responsiveness, workflow visibility, and organizational growth initiatives

President - Abbey Store Fixtures - Ontario, Canada

Led customer-focused retail fixture and operational support initiatives involving retail execution planning, merchandising support systems, operational coordination, supplier management, customer relationship development, and operational growth activities.

  • Led full commercial and operational performance
  • Expanded client base across major national retailers
  • Improved profitability through operational efficiency and cost control
  • Built sales pipeline and strengthened long-term client relationships
  • Worked closely with retailers, suppliers, operational teams, and customer stakeholders supporting retail-focused project execution

Education

Business, Marketing, Finance, Engineering - Ryerson University (Toronto Metropolitan University)

Skills

Senior Sales and Operational Growth Executive

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