Kaela Binning

Developing branding and fostering client engagement to increase sales.

Real Estate Assistant at Fowler Realty Group (2024-05 – Present)

Developing branding and fostering client engagement to increase sales.

• Liaising with Real Estate broker, Ross Fowler, and potential clients.
• Facilitate open house walk-throughs with potential clients to foster rapport and identify client needs.
• Execute digital marketing initiatives to increase brand visibility and lead flow to target audience via meta-ads, emails, and social media platforms.
• Create conversion-focused social media content aligned with audience intent and property positioning. Client engagement across media platforms has increased by 33% in 90 days.
• Copywrite optimal and accurate MLS listing descriptions highlighting key features of the property.
• Manage Instagram and Facebook accounts with a focus on client engagement, consistency, and awareness.
• Design branded marketing assets (brochures, presentations, digital content) to support sales efforts.

Administrative Assistant at Frisco Pools (2026-05 – Present)

Assisting with financial tasks and client-facing.

• Creating and managing invoices across vendors and within the company through QuickBooks.
• Ensuring timely and accurate payments to vendors and managing client payments.
• Identifying product gaps in our store and placing orders to manage inventory.
• Diligently ensuring documentation for new clients is managed and updated as necessary.
• Fostering relationships with customers to ensure service goals and maintain high retention.
• Interview potential candidates for job opportunities within the company.
• Coordinating with technicians and clients to book service care.
• Work efficiently with team to ensure all tasks are complete to a high standard.

Server at St. Louis Bar & Grill (2023-08 – 2025-04)

Managed customer experience to ensure optimal care.

• Navigated a fast-paced work environment while managing multiple tasks efficiently and accurately.
• Worked efficiently on a team to manage gaps in customer care and ensure accuracy of orders.
• Utilized strong communication skills to ensure customer care was upheld and maintained through responsiveness.
• Quickly adapted to unforeseen circumstances to uphold high-quality customer care.
• Fostered rapport with clients to offer tailored recommendations while also prioritizing upsell add-ons and increasing average cheque value.
• Managed customer concerns through conscious conflict resolution strategies.
• Ensured the accuracy and security of cash handling.
• Upholding food safety and handling regulations.

Bachelor of Commerce in Marketing (Honours Degree) – York University (2023-09 – 2027-04)