B2B E-commerce Coordinator at ROOTS (2025-12 – Present)
Canadian Apparel Retailer
- Led website creation, digital merchandising, eContent setup, and Product Information Management (PIM) for Roots' first B2B e-commerce site, owning product data, imagery, descriptions, pricing, and assortment accuracy for launch and ongoing maintenance.
- Manage product setup and digital merchandising across Salesforce Commerce Cloud (SFCC), PIM, and internal systems, maintaining accurate style, colour, size, availability, pricing, and customer-facing content.
- Launched Roots' sister brand Beaver Canoe on Amazon through Vendor Central, leading catalogue onboarding, product detail page (PDP) content, storefront setup, promotional execution, and ongoing marketplace management.
- Coordinate product launches, seasonal updates, promotions, and e-commerce requests with cross-functional teams, managing multiple deliverables and resolving content, catalogue, and launch-readiness issues against deadlines.
- Monitor sales and product performance trends to identify merchandising opportunities, strengthen product discoverability, and improve the online customer journey across B2B and marketplace channels.
- Support B2B account operations through purchase orders, sales orders, PO entry into internal systems, and creation of new style numbers for B2B sales items, maintaining order and product accuracy across account requests.
E-commerce Catalogue Manager at HOLT RENFREW (2023-12 – 2025-12)
Luxury Fashion Retailer
- Managed the e-commerce product catalogue in Salesforce Commerce Cloud (SFCC), maintaining accurate product information, descriptions, imagery, pricing, and promotional updates across the online assortment.
- Coordinated product launches, catalogue updates, and merchandising priorities with planning, logistics, studio, and content teams to ensure products were complete, accurate, and launch-ready.
- Managed online order fulfillment and all online and store returns, ensuring accurate processing, tracking, inventory updates, and timely resolution of order-related issues.
- Maintained accurate order, shipment, inventory, and stock records across POS, CTS, SAP, and internal systems while monitoring product availability and operational accuracy.
- Collaborated with sales, customer service, warehouse teams, shipping carriers, and logistics partners to resolve catalogue, order, delivery, and customer-experience issues.
- Generated KPI and operational reports, identified workflow and content-quality opportunities, and implemented process improvements supporting catalogue accuracy and e-commerce execution.
Owner & Founder | E-commerce Manager | Production Coordinator at KRWND (2019-10 – 2025-12)
DTC E-commerce Custom Jewelry Brand
- Owned the day-to-day management and maintenance of KRWND's Shopify storefront, including product setup, PDPs, collections, landing and content pages, pricing, imagery, inventory, promotions, and digital merchandising.
- Led website execution for product launches and seasonal campaigns, coordinating product content, collections, navigation, landing pages, promotional placements, inventory, and launch timing.
- Performed routine site QA and content accuracy checks, maintaining current product information and resolving website, content, merchandising, and customer-experience issues as they arose.
- Applied basic on-page SEO and analyzed site search, website traffic, best-seller data, and customer purchasing behaviour to improve product discoverability, navigation, merchandising, and conversion.
- Planned and executed Klaviyo email and CRM campaigns while leading brand, social media, and content management across digital customer touchpoints.
- Produced weekly website traffic and sales performance reports, translating customer and commerce insights into actionable merchandising, content, promotional, and site-optimization decisions.
- Led end-to-end product lifecycle activities from design and sampling through production, digital launch, inventory management, restocks, and product retirement decisions.
- Managed production calendars, budgets, sourcing, supplier negotiations, purchase orders, invoices, quality control, and vendor timelines while balancing multiple concurrent priorities.
Sales Coordinator at LAND ROVER JAGUAR THORNHILL (2011-02 – 2019-10)
Land Rover & Jaguar Car Dealership
- Coordinated daily sales operations, customer appointments, and time-sensitive delivery requirements for a high-volume luxury dealership.
- Managed vehicle inventory and manufacturer orders, verifying product specifications, pricing, and status records for arrived, sold, and used vehicles.
- Prepared purchase orders, invoices, customer and payment documents, while coordinating licensing, dealer trades, pickups, key tracking, and new-car delivery requirements.
