Gabby Lim

Strategic operator and UBC BCom graduate with a proven track record of scaling diversified distribution ventures to $510k+ ARR while maintaining a 3.67 Major GPA. Expert in institutional brand governance with specialized experience in navigating SEC/FDA regulatory frameworks and managing multi-channel digital retail ecosystems (Shopify, LazMall, Shopee Mall, TikTok Shop)

E-Commerce Coordinator at NOW Foods (2024-06 – Present)

• Scaled a dedicated e-commerce portfolio to $510k ARR within 10 months by optimizing cross-channel digital storefront metrics.
• Spearheaded a targeted product repositioning campaign tailored to "lifestyle-premium" demographics, driving a 15% MoM Increase in AOV.
• Negotiated and executed an exclusive, invite-only launch into GCash Mall+, establishing a direct digital sales pipeline to a market of 80M+ active users.

Digital Marketing Associate at The Creamery Catering (2025-05 – 2026-02)

• Streamlined user acquisition funnels and landing page UI, increasing checkout conversion rates by 12% over a 3 month period.
• Boosting organic social media engagement by 40% through targeted video and static ad creatives using AI-driven workflows (Gemini, Claude)
• Optimized digital ad spend to achieve a 10.5x average ROAS, generating $4.2k peak daily revenue on a lean $100 ad budget

Business Development at Adhara Trading Corp. (2023-02 – 2023-09)

• Executed market research for import/export initiatives across 5 global jurisdictions (JP, US, CA, UK, PH), identifying high-margin retail opportunities.
• Managed logistics lifecycles for diverse SKUs, mitigating customs and FDA bottlenecks to ensure 98% on-time fulfilment across Int'l borders.
• Drafted procurement briefs for FMCG, ensuring compliance with multi-country FDA/Trade regulations.

Bachelor of Commerce in Accounting – University of British Columbia (2022 – 2026)