General Manager at Auto Bubbles Inc. (2024-01 – Present)
- Developed and executed a B2B acquisition strategy targeting automotive dealers, fleet operators, and municipal clients while recruiting, training, and leading a high-performing team to deliver consistent service excellence
- Launched an automotive detailing business from the ground up by establishing all the operations and processes with minimal capital
- Delivered client-focused solutions and grew the business organically without reliance on digital or traditional marketing
- Positioned the company as the preferred detailing partner for 15+ businesses within the first year
- Expanded sales from $8K/month to $25K/month by building long-term relationships with clients
- Developed a scalable business model that achieved 100% year-over-year revenue growth
Marketing Manager at Wellington Motors (2017-01 – 2022-12)
- Devised and introduced comprehensive marketing strategies, including market research, audience targeting, and competitive analysis, to drive dealership growth
- Planned and managed integrated campaigns across digital, print, and traditional channels to elevate performance and maximize ROI
- Oversaw marketing content creation and online presence, including website management, SEO/SEM, social media, paid advertising, and email campaigns
- Delivered outstanding results, achieving #2 in lead generation, #1 in ROI, and the lowest cost per lead among 16 district stores
- Tracked, analyzed, and reported key performance metrics to senior management, ensuring data-driven decision-making
- Managed budgets and resources to deliver cost-effective marketing initiatives while achieving top performance metrics
- Led and mentored marketing team members to enhance collaboration, efficiency, and campaign effectiveness
Sub-Prime Manager at Wellington Motors (2016-01 – 2017-12)
- Assessed non-prime customer credit applications, reviewing financials and credit reports to recommend tailored financing solutions while ensuring accuracy and regulatory compliance
- Collaborated with lenders and financial institutions to secure approvals and negotiate favorable loan terms for high-risk borrowers
- Guided clients through sensitive financial discussions, providing professional, client-focused advice and repayment strategies
Mortgage Broker at Apex Mortgage Corp. (2008-01 – 2015-12)
- Analyzed client financial profiles and guided them through mortgage applications while maintaining key focus on accuracy, compliance, and alignment with long-term financial goals
- Educated clients on mortgage options and repayment strategies while monitoring market trends to provide up-to-date financing solutions
- Negotiated competitive rates and secured loan approvals by collaborating closely with lenders and financial institutions
- Developed and maintained referral networks with lenders and real estate partners to expand business opportunities
Financial Services Manager at Bank of Montreal (2006-01 – 2008-12)
- Cultivated and maintained client relationships by assessing financial needs and recommending tailored solutions across investments, loans, retirement planning, and insurance
- Processed and evaluated loan applications, including mortgages, lines of credit, personal, and investment loans, ensuring accuracy and regulatory compliance
- Ensured adherence to industry regulations, internal policies, and ethical standards while delivering client-focused financial guidance
- Exceeded product penetration targets in the first year, achieving top performance among FSMs at Bank of Montreal
- Identified cross-selling opportunities to expand business and enhance product penetration
