Kashire Sampson

Highly organized Marketing Coordinator with experience supporting remote cross-functional teams, coordinating marketing campaigns and events, managing CRM and email marketing workflows, and executing digital content initiatives in fast-paced environments. Skilled in project coordination, stakeholder communication, website and content management, event logistics, and marketing operations with strong attention to detail and deadline management. Experienced collaborating across teams to support brand consistency, lead generation, customer engagement, and operational efficiency.

Marketing & Communications Coordinator - JUMP Math - Toronto

(2022-05 - 2025-10)

• Managed intake and coordination of marketing project requests, tracking timelines, deliverables, approvals, and stakeholder communication across departments.
• Maintained project workflows and task management systems in Asana to support cross-functional collaboration, deadline management, and operational visibility across marketing initiatives.
• Collaborated effectively with remote cross-functional teams across multiple departments, coordinating projects, managing priorities and maintaining clear communication in a fully remote work environment.
• Led database optimization and contact segmentation initiatives for 50,000+ records to improve campaign targeting, reporting accuracy, and marketing operations efficiency.
• Led a large-scale email marketing operations initiative to consolidate audience structures, improve database hygiene, streamline workflows, and enhance campaign performance reporting.
• Coordinated end-to-end email campaign execution, including segmentation, scheduling, testing, deployment, and performance tracking.
• Supported CRM and marketing operations through contact management, database maintenance, data validation, and synchronization between Salesforce and Mailchimp.
• Translated provided copy into visually engaging, high-performing email layouts, demonstrating strong understanding of digital marketing principles.
• Coordinated operational logistics for 20+ conferences and webinars annually, including scheduling, vendor coordination, shipping, promotional materials, stakeholder communication, and post-event follow-up.
• Oversaw event operations logistics, including inventory coordination, packing, shipping, asset tracking, and delivery timelines for national and international events.
• Supported remote team collaboration by coordinating virtual projects, managing communication workflows, tracking deliverables, and assisting with the execution of webinars and digital events.
• Collaborated with the Creative Director to design, source, and order high-quality branded merchandise for events, such as USB drives, stationery items and business cards.
• Managed ongoing website content updates and publishing workflows within WordPress, ensuring accuracy, consistency, and alignment across marketing initiatives.
• Managed inbound website inquiries and coordinated follow-up communication processes to support customer experience and operational efficiency.
• Managed day-to-day social media operations across six platforms, including content scheduling, workflow coordination, engagement monitoring, and performance reporting.
• Wrote SEO-optimized copy for daily posts and social media campaigns, scheduling content via Hootsuite, Meta Business Suite, and Fedica.
• Partnered with the Creative Director to develop visually appealing social media graphics aligned with brand guidelines and campaign messaging.
• Maintained reporting processes for digital marketing performance metrics to support campaign optimization, operational insights, and strategic decision-making.

Social Media Manager - Snackbox - Toronto

(2020-08 - 2021-02)

• Created all social media content using photography and editing tools such as Canva and Adobe Photoshop to create engaging visuals for followers.
• Coordinated influencer partnerships, communication workflows, and campaign deliverables to support brand engagement initiatives.
• Sourced and managed relationships with influencers to promote business through social media platforms.

Marketing Intern - Nharo Africa - Toronto

(2019-05 - 2019-08)

• Produced high-quality product photography for use across Etsy, eBay, and the company website to enhance product presentation and brand consistency.
• Created, optimized, and managed product listings on Etsy, eBay, and the company website, including product descriptions, pricing, and images.
• Coordinated packaging and global shipping logistics, including label creation and carrier coordination.

Diploma - Business Management - Humber College (2014-09 - 2016-04)

Bachelor of Commerce - Marketing - University of Guelph-Humber (2016-09 - 2020-12)