Katie Cooper

With over 8 years of experience in brand, social, and digital marketing, I have honed my skills in driving impactful campaigns and building brand equity. My passion for brand marketing was sparked during my first job as a Digital Marketing Executive for a Luxury Gifting company in Manchester, UK, where I specialized in SEO and Content Marketing. In 2016, I moved to Shenzhen, China, to take on the role of Brand Manager in the restaurant industry.

This experience taught me how to drive brand engagement in a highly competitive market. In 2019, I relocated to Hong Kong to work as an Influencer Marketing Manager for CASETiFY. This position allowed me to flex my creative muscles and collaborate with influencers to achieve measurable results.

Since then, I've taken on the role of Senior Brand Marketing Manager for Luxy Hair after relocating to Toronto, Canada, in 2021. With a deep passion for learning and developing new skills, I'm excited to explore new opportunities that challenge me and expand my capabilities.

SENIOR BRAND MARKETING MANAGER AT LUXY HAIR CO.

TORONTO, CA | JUNE 2021 - MARCH 2023

FOCUS: INFLUENCER & AFFILIATE MARKETING, PUBLIC RELATIONS & SOCIAL MEDIA MANAGEMENT

• Special Project Development Developing unique, successful and trending product collaborations with brands and influencers, resulting in increased revenue, acquisition and traffic
• Direct Reports People Manager, Motivating & driving a team of 4 as well as 1:1 weekly check ins:
• Social Media Specialist Approve all Social Media Campaigns & Content for Channels with over 4 million followers
• Influencer Manager 200+ pieces of content and 3x ROI annually on paid content spend annually.
• Ambassador Marketing Coordinator 66x ROI annually, with over 250 loyal ambassadors.
• PR Management Influencer & Product Launch Events (100-200 Guests), Podcast Ads, KPI Driven Media Placements, External PR Agency Management, Celebrity Gifting. 
• Brand Direction Support brand director with campaign planning & execution up to 12 months in advance.
• Data Analysis & Reporting Google Analytics & Shopify Analytics both weekly & monthly to measure and compare success, as well as recognise opportunities & next steps.
• Team Collaboration Working flawlessly with creative, product and operations teams to ensure tight deadlines are met for all marketing efforts.

HONG KONG SAR | OCTOBER 2019 - JUNE 2021

FOCUS: INFLUENCER PAID CONTENT STRATEGIST, KOL AGENCY MANAGEMENT (UK/EU/US) MARKET

• KOL Paid/Unpaid Content Platforms include TikTok, YouTube & Instagram
• Paid Content Strategy (End-to-End) Creative brief development, KOL outreach, agreements, content revising, payment and launching content.
• Successful Paid Content Campaigns Successfully launched over 200 TikTok videos with 5x ROI
• KOL Reps Programme Manage discount codes, UTM links, giveaways & capsule collections. 
• KOL Agencies Manage 4 x external KOL gifting agencies in AU, EU, SEA & UK with 600 x package send out KPI.
• PR Agencies Manage UK and EU PR Agencies as well as shipping product.
• Gifting Platform Support tech and UX teams to develop and maintain an online gifting platform for internal staff and external agencies and to centralise company KOL database.
• Co-lab Brands Experience activating KOLs for DHL, Coca Cola, Hello Kitty, Pokemon, NBA and many more
• SOP Development Create and maintain company SOP documents for all strategies.
• Reports Complete weekly/monthly online analytics/progress reports to track growth, conversion & sales and present to CEO.

SHENZHEN, CHINA | MARCH 2017 - MARCH 2019

FOCUS: BRAND DEVELOPMENT, CONTENT, DESIGN, SOCIAL MEDIA

• Staff Management Manage staff and delegate tasks across 3 restaurant sites to 7 members of staff from graphic designers to service staff.
• Brand Management Final say on all branding online and printed promo in-store.
• Brand Development Continually keep up to date with the target audience of affluent business figures and elite diners in Shenzhen when creating online content and developing ideas for in-store events.
• Event Promotion Successfully created artwork and promo for print and online for 5 upscale social parties with themes, such as Moulin Rouge, White Party, Movember etc.
• Social Media Manage all social media accounts across all western sites apps (Facebook, Instagram etc) as well as Chinese social media (WeChat, Weibo, DianPing)
• Art Direction Plan and execute photo shoots of menus, holiday campaigns, posts on social media and promotions in store.
• PR Outreach Contact local journalists, magazines and bloggers to dine in our restaurant. 

Advertising Design - Bachelor Degree from University of Salford, UK.